Voltari Corporation announces key additions to its Voltari Connect platform, including the newest capability--SecondClick--allowing brands and retailers to target consumers taking action beyond the initial click on an advertisement. Benefits of SecondClick, Marketers are often limited to monitoring only initial engagement and action--or the impression and the first click--and then optimizing campaigns based on that incomplete activity. Voltari knows this does not take the process far enough or take advantage of the revenue opportunity further down the funnel.

SecondClick empowers marketers who want true real-time optimization in targeting and to convert consumer activity beyond the advertisement. Marketers can now intelligently optimize campaigns based on the most impactful actions, while benefiting from smarter automation and real-time attribution modeling in the process. How it Works, The Voltari Connect system looks at audiences completing a marketer's desired action or engagement step and then uses sophisticated targeting technology to find similar audiences.

The targeting technology looks beyond the attributes of the first click audience and instead focuses on the attributes of the converting audience. Those attributes are targeted and revised over the course of the campaign. To marketers and agencies, reach is often measured in total available impressions (eye-balls).

For this reason, reach needs to be wide, but targeting, segments, and audience are narrowed and tightened to maximize conversion volume.