Vocus : Releases “Take Control of Your Data and Build Better Lead Paths” Guide

May 15, 2014

White paper explores how marketers can use big data to create leads paths to shortened sale cycles, build customer loyalty, and increase revenue

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released the "Take Control of Your Data and Build Better Lead Paths" guide. This white paper encourages marketers not to get overwhelmed by big data, and to use it to form stronger lead paths, generating more sales and increasing customer loyalty. Included within are best practices from industry experts like Google Digital Marketing Evangelist Avinash Kaushik and Vocus' product team.

"Good marketers know the importance of creating strong lead paths," said Vocus Chief Marketing Officer You Mon Tsang. "Great marketers know how to successfully implement them. In this guide, we provide a lead path overview and instructions on how to use big data to intelligently create them. Its utility is incredibly valuable to the modern marketer."

If modern consumers' hearts revolve around great brand experiences, it's intelligent lead paths that help marketers create them. Lead paths guide prospects along the buying cycle and provide them with relevant, timely content, encouraging them to make a purchase. A good lead path helps a brand convert prospects into customers. According to Gartner Research, companies that automate lead management see a 10 percent or greater increase in revenue within six to nine months.

"It doesn't take a whole lot of data to get started," said Vocus Senior Product Marketing Manager Brendon O'Donovan. "It's more about what you do with what you have, and less about how much you have."

• Some key points in the guide include:
  
• What data is needed for successful lead paths
  
• Five steps to creating a lead path
  
• Three best practices for lead paths
  
• Leveraging marketing automation to strengthen the customer journey
  

Vocus' "Take Control of Your Data and Build Better Lead Paths" guide is available as a free download here.

About Vocus

Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit www.vocus.com or call [phone].

Forward-Looking Statement

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.