Vitality Products Inc. announced the launch of subscription-based ordering of its award-winning line of vitamins and supplements, allowing customers to make purchases on a convenient, recurring basis. Additionally, the Company has redesigned its website to facilitate this new service and improve its ease of use and functionality from a consumer perspective. Significantly, 15% of online consumers have subscribed to an e-commerce service in the last year and of those over 60% are female. Consumers use subscriptions for convenience, replenishment and access to perks including discounts. The entrance of a subscription service allows for customers to be charged on a recurring basis for products. Customers can choose how often they want to receive product(s) with monthly intervals of shipping every month and up to once every six months. Customers have the option to renew, cancel at any time, or pause orders for convenience; while Vitality will have the opportunity to build with customers and generate recurring revenue. Vitality's new website has added enhanced features on product pages including videos and customer reviews to support education and conversion to purchase. Over the next three months, Vitality will increase search advertising and social media ads to drive new customers to www.vitality.ca and www.vitalityglow.ca, which features Vitality's new collagen line. In addition, email campaigns will engage past customers on vitality.ca to sign up for the new subscription service. November to February is one of the busiest seasons for natural health, and supplements with New Year, New You ? as customers commit to a healthier lifestyle and explore new products.