In 2014, Keryx Biopharmaceuticals needed to quickly build a commercial foundation for product sales and marketing to support its first FDA-approved product, Auryxia (ferric citrate). Keryx required a best-of-breed solution that would enable business agility and continuous improvement, plus easily accommodate change and rapid growth. Keryx found it in Veeva Commercial Cloud 'a single solution that brings together customer data, multichannel interactions, and compliant content for a fully orchestrated customer experience.

At launch, Keryx was ready with Veeva Commercial Cloud, including Veeva CRM, Veeva CRM Approved Email, and closed loop marketing (CLM); Veeva Vault PromoMats for promotional materials management; and Veeva Network customer master. Veeva CRM, Veeva Commercial Cloud's provides Keryx the advantage of a proven, life sciences-specific solution, making it quick to implement and easy to use. It brings all customer interactions across channels together with Veeva CRM Approved Email for compliant email communications and Veeva CLM for field detailing, providing commercial teams with deeper insights into the business.

All channels are supported by Vault PromoMats, the company's solution for promotional materials management, enabling immediate distribution of approved, compliant content to the field force. Keryx brand teams are leveraging Veeva Commercial Cloud in other ways, too, such as fast-tracking approvals of its new launch campaign with Vault PromoMats. Keryx can now speed the creation, MLR review, distribution, and withdrawal of marketing materials.

Keryx also benefits from complete, always up-to-date customer data with Veeva Network. The company receives the latest healthcare professional (HCP), healthcare organization (HCO), and affiliations data directly from Veeva Network for accurate customer profiles generated from authoritative industry sources worldwide. The data also improves over time as users in the field continuously contribute updates through Veeva CRM that are independently verified by data stewards.

Keryx chose Veeva Commercial Cloud not only for the best-in-class master data management, content management, and CRM capabilities, but also for the enhanced value it provides as a whole. Eliminating the barriers between sales and marketing, Veeva Commercial Cloud delivers a full view of the customer and enables Keryx to synchronize communications across channels to maximize impact and optimize resources. Keryx can change and scale the solution as needed so commercial teams remain agile and are always working on the latest innovations.