UTV SOFTWARE COMMUNICATIONS LTD 
By The channels enter into a long term association with Warner Bros. International Television
Distribution to showcase action packed films for the viewers
24th October, Mumbai: The broadcasting arm of UTV has
associated with Warner Bros. International Television
Distribution for the telecast rights of power packed
blockbusters for their primary action channels - UTV Action
and UTV Action Telugu. Through this long term exclusive deal,
UTV Action and UTV Action Telugu will have access to 60
titles and 50 titles a year respectively from the Warner
Bros. library.
The high octane channels from the UTV stable thrive to
deliver the best of action content to the viewers and the
association is another important milestone in this direction.
Through this alliance UTV Action and UTV Action Telugu will
bring these popular films dubbed into Hindi and Telugu on the
small screen.
Through this deal with WB, the channels will enhance their
movie banks with mega blockbusters like The Lord of the
Rings, The Dark Knight, Shoot Them Up, Most Wanted, Cradle to
The Grave, Harry Potter and the Goblet of Fire, Blue Sea,
Golden Compass, Get Smart Jason X and many more. With this
collaboration viewers will no longer have to wait for their
favorite heroes in their preferred language at their
homes.
Commenting on the association Manasi Sapre, Programming Head,
UTV Action and UTV Action Telugu said, "UTV Action and Action
Telugu are known to bring the best of Hollywood Action to the
viewers. Taking forward this proposition we are proud
to be associated with one of Hollywood's biggest studios
Warner Bros. WB has some of the
best action films in their library and this association will
create fast access for Indian viewers to this content."
"We are very happy to have concluded this deal to bring
our films to the Indian audience via UTV Action and UTV
Action Telugu," said Jeffrey R. Schlesinger, President,
Warner Bros. International Television.
Marking the trend of maturity in the generic movie platform
and realizing the potential of genre specific offerings - UTV
Action was launched in January, 2010. The channel showcases
Hollywood action movies dubbed in Hindi and has an extensive
library consisting of titles like Salt, Karate Kid, Other
Guys, Resident Evil afterlife along with smash hits like
Spiderman franchise, Terminator Salvation, Angels and Demons
and a plethora of other action blockbusters. The Channel
marked its first anniversary by taking some of the biggest
Action blockbusters like; Superman, Spiderman, Batman and
Hancock to its viewers. UTV Action bagged 1 gold and 1 silver
award for Best Animation & Best Logo category respectively
for the year 2010. In just six months of the channel's
existence, the viewership increased manifold making it one of
the finest product under the UTV banner.
Catering to the action savvy audience of Andhra Pradesh, UTV Action Telugu was launched in June, 2011. The channel takes pride in entertaining its viewers with high octane Hollywood content in Telugu through an action packed library consisting of 250 biggest Hollywood movies including smash hits like Karate Kid, Spiderman, Kung Fu Hustle, XXX, Men in Black, Hancock, Anaconda, Underworld: Evolution, Salt and several others. UTV Action Telugu boasts of superior quality dubbing and also showcases Telugu premieres of Hollywood blockbusters released the previous year, within three months of its Indian Television premier.
Warner Bros. International Television Distribution:
Warner Bros. International Television Distribution is one of
the world's largest distributors of feature films,
television programs and animation to the international
television marketplace (broadcast, pay cable, basic cable,
satellite, pay-per-view, video-on-demand, digital platforms,
etc.). It licenses some 50,000 hours of programming
(including more than
6,000 features and 70+ current series), dubbed or subtitled
in more than 40 languages, to telecasters and cablecasters in
more than 175 countries. For more information, please log on
to www.wbitv.com.
