Ultimate Products announced the appointment of Tracy Carroll to the role of Brand Director. Tracy joins from Helen of Troy, an American designer, developer and marketer of consumer brands, where she served as Associate Marketing Director. Tracy joined Helen of Troy in 2007 to launch and grow the OXO homeware brand in the UK.

In 2014, Tracy was promoted to the role of Associate Brand Director, which led to her remit being expanded to include all marketing activities for the OXO brand in the entire EMEA region. Helen of Troy specialises in the product categories of Home & Outdoor, Health & Wellness, and Beauty. Its leading brands include OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools and Dryba.

Helen Of Troy trades on the NASDAQ under the ticker symbol 'HELE'. Tracy will be Ultimate Products' first dedicated Brand Director, a role that will see her lead the Group's brand and marketing strategy, management, and communications function.