TrueCar launched a new consumer experience and strategic rebrand in response to changing consumer needs in a digital world. Offering more flexibility for car shoppers looking for price clarity and convenience, TrueCar has expanded its product offering to include vehicle discovery tools, an upgraded used car experience, and the ability for consumers to choose how many Certified Dealers they want to connect with. The updated shopping experience is complemented by a new brand and visual identity, rolled out in a national advertising campaign targeting new audiences. TrueCar’s New Consumer Experience Includes: Personalized connection features that provide consumers choice in how many dealers connect with them. New vehicle discovery tools to help consumers identify the vehicle that best suits their needs. Improved used car experience featuring enhanced price ratings that provide more precise used vehicle price context for consumers, free condition history summaries, and a vastly improved matching algorithm that surfaces more relevant used car inventory to consumers. Significant evolution of TrueCar’s new car price ratings to empower consumers. Product testing prior to launch demonstrated that providing consumers choice in how many dealers they connect with resulted in over 100% increase in customer satisfaction, higher consumer response rates from dealer outreach, higher closing introductions between consumers and dealers, and a significant reduction in consumer feedback around dealer outreach.
TrueCar, Inc. is an automotive digital marketplace that enables car buyers to connect to its network of Certified Dealers. It offers a software ecosystem on a common technology infrastructure, powered by data and analytics. Its company-branded platform is available on its TrueCar Website and mobile applications. Its network of TrueCar Certified Dealers consists primarily of new car franchises, representing all makes of cars, as well as independent dealers selling used vehicles. Key elements of its core leads-based consumer experience include Research & Discovery, New Car Build Experience, New and Used Car Inventory Search, Consumer Cohorts, Vehicle Identification Numbers (VIN) Offers, TrueCar Post Prospect Unified Vehicle Detail Page, Trade and Sell Your Car and Finance and Insurance Features. Its network of TrueCar Certified Dealers utilizes the Dealer Portal, an application that is accessible online and on mobile devices, as a sales enhancement platform.