General Cannabis Corp. announced that Steve Gutterman has joined the company as Chief Executive Officer and a member of its Board of Directors, effective immediately. Michael Feinsod, who has served as CEO since January, steps down from that role while continuing as Executive Chairman of the company.

Gutterman brings more than two decades of success building and leading high growth businesses in highly regulated industries, with an extraordinary record of having increased annual revenue and market capitalization of the companies he has led by over $500 million and $2 billion, respectively. Most recently, Gutterman served as President of Harvest Health & Recreation where he was instrumental in taking the company public and led its global operations. Prior to that, he served as CEO of market research company Mobile Accord and before that as Executive Vice President and Chief Operating Officer of E*TRADE Bank, a $35 billion federally regulated thrift.

General Cannabis Corp. is a trusted partner to cultivation, production and retail cannabis operations and provides important operational and infrastructural support to cannabis operators across the US. Over the last several years, the company has completed multiple strategic acquisitions, last quarter announced record revenue and is poised to opportunistically acquire and operate cannabis assets.