PARSIPPANY, N.J. (January 23, 2012) - Busy
travelers looking for a quick and easy way to search and book
any hotel within the extensive Wyndham Hotel Group portfolio
can now do so on , a new website designed to engage consumers
with the company's family of brands while helping to drive
incremental bookings for hotel owners.
The website, available today, is part of Wyndham Hotel
Group's Direct Strategy designed to recapture business by
driving more bookings through the company's own
channels. The strategy calls for improved brand
websites, several of which have already been unveiled, as
well as enhanced alternative sell, a distribution model
enabling Wyndham Hotel Group brands to be sold on sister
websites.
is an important step for us as we work to increase the
exposure of our brands and hotels to consumers who may not be
fully aware of all the options within the Wyndham Hotel Group
family," said , executive vice president of marketing for
Wyndham Hotel Group. "The site is complementary to our
existing websites and is vital to our continued efforts to
drive incremental bookings through our own online
channels."
An array of tools and functionality, including the ability to
sort results by brand, distance, price and amenities, are
available to shoppers at .
As part of its Direct Strategy, the company is one of the six
founders of , a hotel search engine launched this
month. Room Key was developed to provide the
simplicity, transparency and breath of choice consumers have
come to expect from a search engine, while delivering the
flexibility, accuracy and assurance consumers have long
enjoyed from hoteliers. Consumers shopping on book
directly with the chosen hotel brand.
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN)
family of companies, is the world's largest hotel company
with approximately 7,190 hotels and 611,200 rooms in 65
countries under the hotel brands: Wyndham Hotels and
Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®,
Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn
Suites® by Wyndham, TRYP by Wyndham™, Howard Johnson®,
Travelodge® and Knights Inn®. In addition, the company
has a license agreement to franchise the Planet Hollywood
Hotels, Dream® and Night® brands and provide management
services globally.
All hotels are independently owned and operated excluding
certain Wyndham and international Ramada, Days Inn and Super
8 hotels, which may be managed by one of the affiliates of
Wyndham Hotel Group or through a joint-venture partner.
Wyndham Hotel Group is based in Parsippany; N.J. Additional
information is available at . For more information about
hotel franchising opportunities visit .
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