Odyssey announced its new line of Stroke Lab putters, featuring the company's innovative new Stroke Lab weight distribution to improve performance dynamics for a more consistent putting stroke. These putters will be available nationwide on February 8, 2019. Stroke Lab putter line helps improve the stroke through a profound change in weight distribution made possible by an innovative new shaft. This is a completely new approach to putter weighting, and only Odyssey has it. The Stroke Lab shaft is a full 40 grams lighter made possible by an innovative new multi-material shaft design that combines a graphite body with a steel tip to net out at just 75g, with most of the mass concentrated in the tip. The company redistributed that saved weight by adding 10g to the head in the form of two sole weights, and adding 30g to the grip-end via a 10g-lighter grip and 40g end-weight. The effect of Stroke Lab's innovative weight distribution on the stroke is dramatic. Odyssey studies indicate improvements in the consistency of backswing time, face-angle at impact, ball speed, and ball direction. Feel for the putterhead becomes more acute, helping the golfer repeat the same, smooth stroke time after time. Stroke Lab putters are targeted at any golfer who wants to putt better (that's everyone). The Stroke Lab lineup consists of 10 great shapes -- six mallets and four blades – all with newest White Hot Microhinge insert for smooth roll and great feel, in a choice of pistol grip or oversize grip. Stroke Lab has already won across the major worldwide Tours, including Phil Mickelson's victory at The Match, Danny Willett's victory at the DP World Tour Championship, and Thomas Pieter's win at the World Cup of Golf. Key Points: Multi-material Stroke Lab Shaft for Innovative Weight Distribution: Tip-heavy graphite and steel shaft saves 40 grams that's relocated into each end of the putter to change performance dynamics. Slightly Stiffer and Lower Torque for Increased Control: The Stroke Lab shaft is slightly stiffer and lower torque compared to standard putter shafts for to better control the slightly heavier head. Sole Weights and Grip Weight for a Smooth and Accurate Stroke: Additional weight in the sole and butt-end of the grip change the putter's dynamics to help golfers consistently repeat a smoother and more accurate stroke. White Hot Microhinge Face Insert for a Great Feel and Smooth Roll: Combines legendary White Hot feel with dozens of microhinges embedded across the face that promote topspin for smooth roll and acute distance control.
Topgolf Callaway Brands Corp. is a golf and active lifestyle company. The Company provides golf entertainment experiences, designs, and manufactures golf equipment, and sells golf and active lifestyle apparel and other accessories through its family of brand names, which include Topgolf, Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin, OGIO, Toptracer and World Golf Tour. Its segments include Topgolf, Golf Equipment, and Active Lifestyle. The Topgolf is a technology-enabled golf entertainment business. Its platform offers open-air golf and entertainment venues as well as its Toptracer ball-tracking technology and digital media platform. The Golf Equipment segment is engaged in designing, manufacturing, and selling a full line of golf equipment, which is comprised of the golf clubs and golf balls product groups. Under Active Lifestyle segment, the Company designs, develops and sells soft good products under the Callaway, TravisMathew, OGIO, and Jack Wolfskin brands.
TOPGOLF CALLAWAY BRANDS CORP. 
