Callaway Golf Company announced the Epic Flash Drivers and Epic Flash Fairway Woods, featuring the Company's revolutionary new Flash Face Technology. The new premium performance clubs will be available at golf retailers nationwide on February 1, 2019. Flash Face's sophisticated architecture was created by Artificial Intelligence and Machine Learning, a field of computer science that uses statistical techniques to give computer systems the ability to learn with data without being explicitly programmed. A new driver face design typically takes eight to ten iterations. Through Machine Learning computers cycled through 15,000 face architecture iterations, learning from each one, before arriving at Flash Face.