Callaway Golf Co. presented its 2012 new product lineup at the annual PGA Merchandise Show in Orlando, Fla. Grabbing the bulk of the industry's attention is the new RAZR Fit Driver, the first fully-adjustable driver from Callaway and the embodiment of several proprietary and performance-enhancing technologies. Callaway will also introduce the new RAZR X Black family of woods, hybrids and irons, as well as the new HEX Black Tour and HEX Chrome golf balls. Building on the 2011 success of its RAZR platform of premium products, Callaway will launch two new drivers--the RAZR Fit and the RAZR X Black--along with corresponding fairway woods. The HEX Black Tour Golf Ball is an all-in-one offering engineered to promote low spin for more distance in long game and high spin on approach shots for total control and aggressive stopping power into the green. Callaway builds on its longstanding leadership position in the irons category with three new additions to the successful RAZR family--the RAZR X Black, the RAZR XF and the RAZR X HL Irons. The new models complement the Company's 2011 offerings: the RAZR X, RAZR X Forged and RAZR X Tour Irons--providing golfers of all ability levels the opportunity to choose the RAZR irons with the perfect combination of forgiveness and workability to suit their game. The RAZR Fit Driver features Callaway's renowned OptiFit adjustability system--designed for easy use and noticeable changes in trajectory for each of the six total settings. The system allows golfers to adjust the club's face angle to three address positions--Open, Square and Closed--through the use of the cog, a rotatable element of the hosel that changes the angle of the shaft axis relative to the head. The RAZR X Black Driver is designed with a sleek, black Physical Vapor Deposition (PVD) finish, delivering a clean look at address and top-end ball speed at impact. Like the RAZR Fit Driver, the RAZR Fit Fairway Woods feature three address positions--Open, Square and Closed. They will be available in a 3-Wood (15 degrees) and a 5-Wood (18 degrees), and allow players to make adjustments based on their preferred look at address and to minimize tendencies to hook or slice the ball. With dark, stealthy graphics, the RAZR X Black Fairway Woods continue the Company's rich heritage of bold designs in the fairway woods category. Engineered for golfers seeking a healthy dose of attitude in their woods, they will be available in 3-, 4-, 5-, 7- and 9-woods. Designed for golfers who struggle with long irons or are looking to fill distance gaps in their bag, the new RAZR X HL Hybrids feature moderate offset and are engineered to help get the ball airborne. The clubface has a Zero Roll Design, which produces a higher launch angle on shots hit low on the face for increased distance and softer landings. In addition to being sold individually, the RAZR X HL Hybrids are available as part of a combo set with the RAZR X HL Irons or the RAZR X Black Irons, allowing golfers to customize their set by substituting RAZR X HL Hybrids where irons challenge their confidence or consistency. The new RAZR X Black Iron is an advanced game-improvement club designed for precise accuracy and distance from any spot on the golf course. The super game-improvement RAZR X HL Irons are engineered to package maximum distance with uncompromising forgiveness for golfers looking to bring their game to the next level. The ultra-premium RAZR XF Irons and Hybrids offer the discerning golfer an unprecedented integration of material and design technology to enhance performance and forgiveness. The face is made of a thin, high-strength 455 Carpenter Steel, which generates faster ball speeds for increased distance. Callaway Forged Wedge: The latest creation from Callaway's Chief Designer, Roger Cleveland, the Callaway Forged Wedges debut two new finish options--Copper and Trivalent Dark Chrome--and feature the Company's Tour CC Grooves. The HEX Black Tour is Callaway's most highly engineered tour ball ever, featuring a host of new and proprietary technologies that differentiate this ultra-premium golf ball from every other ball in the game. HEX Chrome Golf Ball is the best three-piece ball the Company has ever made. The Odyssey Flip Face uses an adjustable system that allows golfers to change the face insert on the putter quickly and easily to fine-tune feel and performance.