The Sincere Company Limited provided earnings guidance for the year ended February 28, 2015. The company expects significant increase in loss for the year 2015 as compared to last year. The expected substantial increase in loss was mainly attributable to (i) the closure of Central District store which was the biggest store before the lease expiry in August 2013; (ii) the closure of Grand Century Place store which has the high sales per square foot and the lease was expired in April 2014; and (iii) the revenue for the three new stores opened by the end of year 2013 were still on their learning curves and yet to match with the revenue previously contributed by the Central District and Grand Century Place stores; while the occupancy costs for the three new stores are higher than the two closed stores.