7-Eleven Inc. has selected Deutsch as its lead creative agency of record. The 7-Eleven Brand shifted to a new creative agency to support its ongoing efforts to cater to changing customers' needs. Ketchum will retain the public relations business. Deutsch will be responsible for collaborating on marketing strategy, brand positioning and creative campaigns to promote 7-Eleven and its proprietary products like Slurpee drinks and the 7-Select private brand line.