E-Land has been making every effort to raise much-needed cash to improve its financial health. To do so, the company recently announced a plan to dispose of Kim's Club, hoping that the sale would generate about KRW 1 trillion. "We chose Goldman Sachs as a sales manager in December," an E-Land spokesman said.

"The investment bank will soon begin the sales process later this month by sending request for proposal letters to retail companies and private equity firms. Goldman told us that multiple entities have expressed interest in buying Kim's Club."