Telstra announced it would be making price changes to its postpaid mobile plans effective from August 27, 2024 and its pre-paid mobile plans effective from October 22, 2024. The changes will see prices on most Telstra mobile plans increase by between $2 - $4 per month. This follows Telstra's announcement on May 21, 2024 that it would not be increasing prices in July as it updated its customer terms for its Consumer and Small Business postpaid mobile plans to remove the CPI-linked annual price review.

This change simplified Telstra's pricing approach to be more consistent across its products and services, reflected there are a range of factors that go into any pricing decision and provided greater flexibility to adjust prices at different times and across different plans based on their value propositions and customer needs. In making these price changes, Telstra has balanced cost of living pressures it knows some of its customers are experiencing, with its need to continue to invest to manage technology evolution and continued strong customer demand on its mobile network. Over the five years to end FY24, network traffic on Telstra's mobile network has increased by approximately 3.5x and continues to grow by 20% per annum.

To help manage this demand, Telstra has invested $1.3 billion in mobile spectrum in Fiscal year 2024, and as this spectrum is deployed on the network, it is providing additional capacity to support more data, faster speeds, and a more consistent experience for customers.