TechTarget, Inc. Announces Upgrades to its Priority Engine Platform
January 26, 2017 at 08:20 pm
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TechTarget, Inc. announced significant upgrades to its Priority Engine platform, a SaaS-based data and marketing analytics tool that provides direct, real-time access to ranked accounts and named prospects actively researching enterprise technology purchases in specific markets. The new release of Priority Engine features expanded support for international geos, automated integration with Marketo and other marketing automation platforms, and built-in integration with customer-owned data, such as Web site visitors and sales territory account lists. Combined, these new features help marketing and sales at enterprise technology companies discover and prioritize in-region, in-market accounts and active prospects to accelerate conversions, deal velocity and sales pipeline. New features in Priority Engine include: Faster access to active named buyers at accounts ranked by urgency of purchase behavior—Priority; Engine refreshes weekly with hundreds of new, fully validated prospects currently researching purchases in market, at a low cost per prospect. This is in sharp contrast to other providers that only provide account intelligence, or 'phone book' company contacts not actually involved in the purchase. Geo-specific subscription support for North America, EMEA, United Kingdom/Ireland, APAC, ASEAN and India—Provides one-click access to accounts and prospects conducting enterprise tech purchase research in each region. Expanded marketing and sales activation capabilities—New features make Priority Engine easier to use for direct marketing, demand gen, nurturing/MQL creation, ABM, field marketing, sales prospecting, channel support and more. Integration with external data sources and internal systems/MarTech stack—The tool coordinates with internal data and external data sources to provide active prospects for any external account list or sales territory. Direct integration with CRM and marketing automation systems allows marketing and sales teams to get faster, more reliable and scalable results. Now in addition to automated Salesforce.com integration, Priority Engine also integrates seamlessly with Marketo. New User Interface—featuring Target Profiles, a simple way to zero in on exactly the accounts and prospects want to focus on. Unlike other tools, with Priority Engine marketing can create Profiles based on named buyer behavior, account attributes or both.
TechTarget, Inc. is a provider of business-to-business (B2B) technology purchase intent data and marketing services. The Company's solutions are designed to enable B2B technology companies to identify, reach, and influence key enterprise technology decision makers. It offers products and services intended to improve information technology (IT) vendors' abilities to impact targeted audiences for business growth using advanced targeting, first-party analytics and data services complemented with customized marketing programs that integrate content creation, demand generation, brand marketing, and other advertising techniques. Its IT Deal Alert solution includes a suite of data, software and services. Its BrightTALK platform allows its customers to create, host and promote webinars, virtual events and video content. It operates a network of over 150 websites and 1,100 webinars and virtual event channels, which each focus on a specific IT sector such as storage, security or networking.