Target Corporation announced the promotion of Rick Gomez to executive vice president and chief marketing officer, effective Jan. 29. In this role, Gomez will be responsible for furthering the company’s brand positioning and leading the integration of all marketing programs. He will oversee marketing and media strategy, creative, marketing communications, guest research, loyalty, corporate communications and corporate social responsibility efforts. Gomez will report to the company’s chairman and chief executive officer, Brian Cornell, and serve as a member of the company’s leadership team. Since joining the company in 2013, Gomez’s leadership has been instrumental in driving growth in the company’s signature categories of Baby, Kids, Style and Wellness. Prior to joining the company, Gomez held several roles at PepsiCo, Quaker Oats and MillerCoors, where he focused on integrated marketing, brand building and customer engagement.