(Alliance News) - Talea Group Spa on Tuesday launched its private label under the Farmaè brand.

The new product line "Farmaè - It's made for you" consists of high-quality supplements that can be used to solve various health and wellness issues and specifically, as the company explained in a note.

The new Farmaè-branded supplements will work synergistically with other private label brands already owned by the group - Gooimp, Best Body and VitaminCompany - and will enable Talea Group to develop new product logic in the market.

Riccardo Iacometti, Founder and CEO of Talea Group, commented, "We have created this new range specifically for our consumers, starting with their daily needs, guaranteeing reliability and quality through direct control of the supply chain. With "Farmaè - It's made for you," we want to respond more flexibly to the needs of the market, taking full advantage of the potential of digital to better interpret the needs of our customers, having today a wealth of knowledge that allows us to enhance this competitive premise."

"As already announced to the market, there is the will to continue to create value also through a strategy of private label development for the Consumers Area, aimed at a new engagement on the consumer and improving margins."

Talea Group trades in the red by 2.3 percent at EUR5.96 per share.

By Claudia Cavaliere, Alliance News reporter

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