SurePure, Inc. announced that it has signed a sales agreement with HELPAC, a French player in biologic plant-based essential oils and floral water. SurePure's proprietary photopurification technology will be utilised to purify the company's natural floral water. To provide additional details on announcement, SurePure demonstrated the efficacy of its technology, which uses UV light energy as opposed to heat, was exemplified in trials that have provided a significant reduction (Log 4) in yeasts and moulds and total viable counts without inducing any modification of product, particularly its fragrance.

Sure Pure UV technology will replace a very costly 0,2 microns filtration process, and will enable HELPAC to bring its floral water under the 10 CFU/ml regulatory limit in cosmetic industry, at a very reasonable cost and with much less operational constraints.