Suny Electronic Inc. Ltd. (Suny) is an Israel-based importer and marketer of mobile phones. The Company through its subsidiary, Scailex Corp., imports and markets mobile phones and provides accompanying services. Its principal mobile phones supplier is Samsung Electronics Ltd., supplying the Company with cell phones, spare parts and other accessories. Suny also offers various maintenance services and operates a network of shops in Israel. Suny Electronic Inc. Ltd.'s customers also include mobile and telephone service suppliers, such as Pelephone Communications Ltd., Cellcom Ltd. and Partner Communications Ltd. In addition, Suny manages a network of retail shops for Cellcom Ltd.'s customers, supplying mobile phones from various manufacturers, as well as offering accompanying services under the brand Dynamica. Additionally, it engages in Internet services and mobile contents, under the Orange People portal.
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