Deep Dive
November 26, 2019 | Ströer SE & Co. KGaA
How OOH+ works in real life…
INDEX
01 | 02 | 03 | 04 | 05 | ||||
Financial Update / | Digitization of | Sales National / | Data / | Outlook | ||||
Statista Update | Infrastructure | Regional | Programmatic | |||||
3
Results 6M 2019 (continuing Operations)
m€ | 6M 2019 | 6M 2018 | ||
Reported | 787.4 | 725.9 | +8% | |
Revenues | ||||
Organic(1) | 7.3% | 8.0% | -0.7%pts | |
EBITDA (adjusted) | 256.0 | 236.9 | +8% | |
EBIT (adjusted) | 114.8 | 108.7 | +6% | |
Net income (adjusted)(2) | 84.0 | 78.5 | +7% | |
Operating cash flow | 173.7 | 153.0 | +14% | |
Capex | 47.0 | 60.0 | -22% | |
30 Jun 2019 | 30 Jun 2018 | |||
Net financial debt (incl. lease obligations) | 1,691.7 | 1,676.0 | +1% | |
Note: Disposal of OoH Turkey classified as discontinued operations | 4 | |
(1) | Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations | |
(2) | Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes (applying a normalized tax rate of 15.8%) |
Segment Perspective 9M 2019
OoH Media | Digital OoH & Content* | Direct Media | |||||||||||
m€ | Org. growth | ||||||||||||
+5.5% | |||||||||||||
Org. growth | |||||||||||||
494.7 | |||||||||||||
+7.8% | |||||||||||||
461.2 | Org. growth | ||||||||||||
Margin | 394.4 399.5 | +15.8% | |||||||||||
45.2% | 318.4 | ||||||||||||
Margin | 270.4 | ||||||||||||
212.8 | 223.7 | 34.1% | Margin | ||||||||||
13.2% | |||||||||||||
122.1 | 136.2 | ||||||||||||
43.1 | 42.1 | ||||||||||||
Revenues | EBITDA adj. | Revenues | EBITDA adj. | Revenues | EBITDA adj. | ||||||||
- Sustainable growth in OoH Media fueled by all sales channels
- Ongoing strong profitable growth of Digital OoH
- Sustainable organic growth in Direct Media (driven by door-to-door business) overcompensates portfolio changes within the segment; material reshaping and restructuring efforts in call center business
Note: Disposal of OoH Turkey classified as discontinued operations | 9M 2018 | 9M 2019 | Organic growth rate | Margin | 5 | |||||
*Formerly Content Media |
Focus on Sales & Performance in Direct Marketing
Reducing Service Share of Dialog Portfolio - tackling Results from GDPR
Door2Door Sales
- Strong development in last two years
- Structural tailwind expected for next 5 years
- Digitization of sales processes driving margin
Contact Centers "Sales & Service2Sales"
- Growing customer base into e-commerce and digital business including tech/data integration
- Good cross-selling opportunities with core business to strengthen share of wallet
Contact Centers "Service"
- Limited growth and margin potential and lower impact on group access to customer
- De-consolidationof 12 sites via joint venture partner as Discontinued Operations as of Q4 2019; annualized ~ 85m revenues
6
Ströer sustainably outperforming the Ad Industry
27th Quarter in a Row
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
7%*
Average organic Ströer growth rate
Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 |
2013 | 2013 | 2013 | 2013 | 2014 | 2014 | 2014 | 2014 | 2015 | 2015 | 2015 | 2015 | 2016 | 2016 | 2016 | 2016 | 2017 | 2017 | 2017 | 2017 | 2018 | 2018 | 2018 | 2018 | 2019 | 2019 | 2019 |
Source: Ströer data; *Median | 7 |
OoH Market outperforming the German Ad Industry
Ströer with unique Position in a structurally growing Business
Index | ||||||||||||||
2005 = 100 | Google scaling | Economic and | Facebook scaling | Amazon Media | ||||||||||
their business | financial crisis | their business | Retail scaling their | |||||||||||
160 | business | |||||||||||||
OoH | ||||||||||||||
151 | 154 | |||||||||||||
150 | ||||||||||||||
150 | ||||||||||||||
CAGR | ||||||||||||||
3.1%1 | ||||||||||||||
140 | ||||||||||||||
134 | CAGR | |||||||||||||
130 | 131 | 1.5%1 | ||||||||||||
Ad | ||||||||||||||
120 | 120 | 121 | 123 | |||||||||||
119 | ||||||||||||||
117 | 116 | 117 | ||||||||||||
111 | 111 | 109 | 113 | 112 | 114 | |||||||||
110 | ||||||||||||||
106 | 107 | 108 | 108 | |||||||||||
100 | 105 | 106 | ||||||||||||
100 | 102 | 102 | 100 | |||||||||||
100 | ||||||||||||||
96 | ||||||||||||||
90 | ||||||||||||||
2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019e |
German Advertising Market2 | German OoH Market2 | |
1CAGR 2005 - 2019e | Source: 2Zenith Media/ZAW net | 8 |
Tectonic Shifts in classic German Media Landscape
Decline of Print going on, Decline of TV becoming visible - OoH wins significantly
German advertising market Q1-Q3 2018 vs. Q1-Q3 2019
TEuro 7.000
6.000
5.000
4.000
3.000
2.000
1.000
0
Total ad market: | ||||||
< 1% | + 0.7% gross* | |||||
- 2.7% net (estd.) | ||||||
-2.8% | ||||||
net | ||||||
~ -4% | 2018 | 2019 | ||||
net ~ -8%
4.5%
9.6%
1.9%
TV | Online | OoH | Radio |
Source: Nielsen Media Research Gross Advertising (Germany); *Nielsen; PWC/ZAW/own estimates | 9 |
Consumers (and Facebook) love Out-of-Home Advertising
Measurable Impact on Consideration and Purchase Intent
Popularity of media channels
Daily newspaper | 57% | |||
Magazine | 55% | |||
Radio | 36% | |||
Advertising letters | 35% | |||
Social Media | 33% | |||
Internet | 27% | |||
E-Mails/ Newsletter | 27% | |||
TV | 25% | |||
Smartphone | 21% | Measuring shaft (n = 1.000) | ||
Better together: Facebook and OoH
1.38
13% more efficient | |
than expected | 1.33 |
1.20
1.11
only OOH | only FB | FB + OOH | FB + OOH |
(Expected) | (Actual) |
Uplift factor in likelihood to purchase
Source: Statista; Question: How much does advertising disturb or annoy you in the different advertising channels? Please rate the channels on a scale from 1 = | 10 |
"doesn't disturb / annoys me at all" to 5 = "disturbs / annoys me a lot". | https://specialreports.oaaa.org/facebook-combine-ooh-with-facebook-ads/ |
11
Statista Update
12
Statista
Building a global DaaS Unicorn
13
Statista fully on Track to achieve full Year Targets 2019
No.1 Business Data Platform fully on Growth Track
9 offices in international hubs
]^`ab YZ[ CDE &'()*+,-.#$% STUVWX PQR
;<=
FGHIJKLMNO
23456789: /01 fghijk >?@AB cde !"
North America: 3rd US Sales Office planned for 2020
Asia:2 additional Sales Office planned for 2020/21
Update
-
Revenue:
Expected to grow by approx. 30% in 2019 - Sales focus:
200 additional employees, thereof 50% in sales - Further internationalization:
Planned for 2020/21 (Statista business) - Launch of Statista Company Database: Information on 43,000 companies
Source: Statista data | 14 |
Building a global DaaS Unicorn
Statista is the leading global Data as a Service (DaaS) Business
Tech | Media | Consulting | Corporate | Public Sector | ||||
15
INDEX
01 | 02 | 03 | 04 | 05 | ||||
Financial Update / | Digitization of | Sales National / | Data / | Outlook | ||||
Statista Update | Infrastructure | Regional | Programmatic | |||||
16
Ströer with unparalleled Position in the Growth Industry OoH
Clear Market Leader overall and overproportioned in all DooH Categories
Above the line market | Public Video | Roadside | POS/Digital | ||||||||||||||
Market share OoH | Network | Screens | Signage* | ||||||||||||||
Net sales, share in % | |||||||||||||||||
36% | |||||||||||||||||
Others | |||||||||||||||||
(only few key players) | |||||||||||||||||
22.9 bn€ | |||||||||||||||||
TV | Digital | Others | Others | Others | |||||||||||||
33% | (strongly | ||||||||||||||||
20% | |||||||||||||||||
(strongly | (strongly | fragmented) | |||||||||||||||
fragmented) | fragmented) | ||||||||||||||||
Radio | OoH | ||||||||||||||||
4% | 7% | ||||||||||||||||
Pipeline | |||||||||||||||||
60% | 40% | ||||||||||||||||
~340 | ~73,000 | ||||||||||||||||
Ströer | |||||||||||||||||
Others | |||||||||||||||||
Screens | Screens | Screens | |||||||||||||||
Source: PWC; Nielsen; Schickler Media Index 2019 - Forecast; Online: Display & Video & Search, | 17 | ||||||||||||||||
Ströer data, https://www.dmi-org.com/downloads/Digital_Out_of_Home_Standorte_Screens.pdf; *excluding rights of promotion |
Digitalization drives Business Performance
Digitization
Quality | Customization | Flexibility | Programmatic System control |
Highly efficient and performant infrastructure
18
Digital Dividend pays off
Long-term Portfolio Contracts converted into DOoH Assets
More than 5,000 screens
(>90% indoor)
Investing in
505
additional
premium screens
in 2019
Total Ströer share of
premium roadside locations*
Market share approx.
90%
Investment volume OoH 2019
Clear focus on digitization of inventory
Roadside
Screens
24%
Public
Video
36%
Roadside
Screens
Others
(only few key players)
Under construction
High expansion potential
~350
Indoor - almost completed | Roadside - at the beginning |
Source: Ströer data; *Premium locations for >9 sqm Megalight/ Digital Screens | 19 |
Dominating Location
Marketplace - Train Stations & Malls
Infoscreen | DERG | Building up | ECE Flatmedia | |||
acquisition | acquisition | Public Video Network | take-over | |||
2004
1.000 | Screens | |
Infoscreen | 500 | |
0 |
2005 | 2011 | |
3.000 | Screens | |
Video | 2.000 | |
Station | 1.000 | |
0 | ||
2012
5.000 | Screens | |
Mall Video | 2.500 | |
0 |
20
Digitalization at German railway stations by Ströer - earlier and today
Hamburg
2011 | 2019 |
Cologne
1965 | 2019 |
21
Dominating Location
POS - UAM is the dominating Player in DOoH Longtail
Mediamarkt-TV | Cinema Channel | Active-TV |
Apotheken-TV | McDonald's-TV | Taxi-Channel |
POS/Digital Signage: 73,000 screens in total
22
Strong build-up Phase still goes on this Year
Massive Investments in additional Screens until 2024 with major Focus on Roadside
July 2019 | July 2019 |
August 2019 | October 2019 |
23
By becoming less expensive throughout the Years the Digitalization of Locations is more economical
Panel price development
- 62%
- Ströer uses own sourcing with priority Shanghai office (under native management, 100% Ströer employed)
- Prices for high quality LED screens are constantly declining more locations become efficient due to decreasing CAPEX per location
2013 | 2014 | 2015 | 2016 | 2017 | 2018 |
Source: SMD outdoor pricelist 2013-2020 | 24 |
Megavision Duesseldorf 64 m²
Example of large private Screen in roadside Location
25
Digital Dividend pays off
Local Sales Approach maximizes Monetization of digital roadside Assets
>93% RSS revenues SMEs/signage
Medium sized
Regional | |
Content | key account |
26
INDEX
01 | 02 | 03 | 04 | 05 | ||||
Financial Update / | Digitization of | Sales National / | Data / | Outlook | ||||
Statista Update | Infrastructure | Regional | Programmatic | |||||
27
National Sales
28
Continuously improved Marketing- and Sales-Positioning
Best prepared to fully access local and national Clients
Media sales house ranking Q3 2019 | OoH Content Direct | |
SevenOne Media
IP Deutschland
Axel Springer
RMS
El Cartel Media
ARD-Werbung, Sales & Service
Gruner + Jahr
Discovery
Communications
Burda
1
2
3
4
5
6
7
8
9
10
TV, Online
TV, Online
OoH, Online
Print, Online
Radio
TV, Online
TV, Radio
Print, Online
TV, Online
Print, Online
Sources: Nielsen Media Research; gross advertising, Q1-Q3 2019 (Germany); cons. gross sales Ströer: OoH Germany + all digital saleshouses of the group | 29 |
Huawei Impressions
30
VW Impressions
31
Google Impressions
32
Facebook Impressions
33
myblue Impressions
34
Regional Sales
35
Potential of more than 7bn traditional Media Spend in regional Market
Growing Quantity and Quality of Salesforce is Key to drive (D)OoH
l
13.4
(27.8%)
reg. Ad- market
Strong growth of local & | |||||||||||
Ströer potential | digital sales force | ||||||||||
Sales team/FTEs | 2016 | 2017 | 2018 | e2019 | e2020 | ||||||
Regional consultants | 89 | 178 | 198 | 158+ | 170+ | ||||||
Local sales | 243 | 295 | 441 | 662+ | 850+ | ||||||
"Digital only" | 62 | 76 | 124 | 162+ | 220+ | ||||||
consultants | |||||||||||
Ströer SME only | 40 | 56 | 58 | 60 | 80+ | ||||||
call center agents | |||||||||||
TOTAL | 434 | 605 | 821 | 1,042+ | 1,320+ | ||||||
0.5 | 5.2 | ||||||||||
(3%) | |||||||||||
(39%) | |||||||||||
Ströer customer mix | |||||||||||
OoH revenues | |||||||||||
Regional
National
61%
OoH Online
Source: Schickler Research | Simplified presentation of categories | Adjusted for regional advertising spendings of national advertisers | 36 |
Our Backbone: Broad Coverage
Local Market Know-How
On-site presence | Local execution quality | |
Local Do-it-for-you solutions | Local presence enables short routes to the customer |
37
Existing Sales Team is constantly being expanded
Attractive Conditions and a lasting Recruitment Path
- Ten-weeksales trainee program
- Individual support and regular trainings
- Qualification phase with defined turnover target
38
Scaling our local Salesforce
Efficiency: Fully automated local Sales Process (do-it-for-you)
o
Displays pall clients on google maps with
blockers for the hunter q (red=blocked, green=
available)
r m | |
Booking of Out-of-Home | Check adress, contract |
media via Google Maps | partner details, payment |
Booking of sign media | Terms |
via bookingnform | Create Contract |
Printing of signed or unsigned contract or mail to client with contract details
39
EasyS Walkthrough
40
Multi-Layer Data Pool allows deep View into regional Market Data
Company cluster
Categories
Regions
Branches
41
Structural Investments in future Growth of t-online.de
Localization of Portal, new Tech & Product Team, Integration of Verticals
Building a new local portal | Next level tech & product | |
Second bigger optimization initiative of tech, marketing and product departments since 2015
Introduction of a new content management system (CMS) with short-term impact on monetization
Final step of "modernization" completed earlier than originally planned
Integration of total publishing into one organization
One consistent tech & monetization platform across all publishing assets around flagship t-online.de
Vertical platforms like:
https://t-online.de/region/koeln
27 local city portals already online
42
INDEX
01 | 02 | 03 | 04 | 05 | ||||
Financial Update / | Digitization of | Sales National / | Data / | Outlook | ||||
Statista Update | Infrastructure | Regional | Programmatic | |||||
43
Digital Dividend pays off
Incremental programmatic Revenues from Online to Public Video (DOoH)
Global programmatic ad spends | German programmatic ad spends | Ströer programmatic share in | ||
2019* | 2019* (WITHOUTStröer) | 2019** | ||
Online
DOoH
Programmatic | |||||||
Programmatic | |||||||
65% | Traditional | Traditional | |||||
37% | 45% | ||||||
Programmatic | Programmatic | |||||
Traditional | ||||||
2% | Traditional | |||||
2% | ||||||
24% |
Source: *Zenith Programmatic Marketing Forecast 2019; **Ströer data | 44 |
Programmatic Public Video at top Frequency Locations
Constant weekly Revenue Inflow since more than one Year now
Sustainable growth of bookings | Frequency is king | ||||
Q1 | Q2 | Q3 | Q4 |
Main shopping streets | Main stations | ||||||||||||||||
Hamburg | |||||||||||||||||
120,000 | (Mönckeberg Str.) | 450,000 | |||||||||||||||
Munich | |||||||||||||||||
175,000 | (Kaufinger Str.) | 400,000 | |||||||||||||||
Frankfurt | |||||||||||||||||
180,000 | (Frankfurter Zeil) | 460,000 | |||||||||||||||
1 | 5 | 9 | 1 3 | 1 7 | 2 1 | 2 5 | 2 9 | 3 3 | 3 7 | 4 1 | |||||||
Berlin | |||||||||||||||||
2018 | 2019 | 60,000 | (Friedrich Str.) | 300,000 |
45
From Loop to Ad Server
Classic Public Video | Ad server based Public Video | |||||||||||||||||||||||||||||||
Development
Currently both systems can be used for campaign delivery.
The approach and execution differs strongly among them.
46
Audience based Playout
Programmatic planning approach
- Contact based: additional parameters (area, time, audience etc.) can be added
- Data based decision-making
- Playout based on audience aggregation and further external data
Reactive | Tactical | Target | Content | |
(e.g. merchandise | based | |||
(connect to | audience | |||
management | (connect to sport, | |||
ad server/SSP) | (e.g. men) | |||
system) | News, content etc.) | |||
Time based | Rule based | Geographical | ||
(e.g. rush hour) | (e.g. weather) | (station, mall) |
Data based, programmatic playout
6h 7h 8h 9h 10h 11h 12h 13h 14h 15h …h
Station 1
Station 2
Mall 1
Metro S. 1
Metro S. 2
Mall 2
High target | Low target |
audience | audience |
accumulation | accumulation |
47
What is new since beginning of 2019
live
- Successful integration of the Public Video inventory into Ströer SSP
Public Video is available for all… more to come Video DSPs connected to Ströer
SSP
- New Deal Art: Fix Price Deal
48
How to book programmatic Public Video?
Since 2017 - Programmatic Guaranteed
- The purchase decision is made in the ad server
- Every Bid results in a playout
Since 2019 - Fix Price Deal
- The purchase decision is made in the DSP / at the customer's premises
- DSP/customer decide whether to accept the bid - which may lead to a playout - or not to answer the bid
Is the inventory traded through an auction?
No | Yes | Yes | Yes | |||||
Is the inventory volume | Is the auction for selected buyers? | |||||||
guaranteed? | ||||||||
Yes | No | Yes | No | |||||
Programmatic | Fix Price Deal | Private | Open Auction | |||||
Guaranteed | Auction | |||||||
transparent transparent
Tbd.
49
Fix Price Deal Types & Pricing
- 3 different Deal types available which differentiate by transparency level (Low, Mid, High)
- DSP receives one unique Deal ID per medium and transparency level
- The deal CPM varies depending on the transparency level
- All fixed price deals are customer-specific, i.e. each fixed price deal is linked to one dedicated client
- Agency deals that apply to multiple clients are not permitted
Deal-Typ | LOW | MID | HIGH |
Network | |||
visible | |||
City | X | ||
visible | |||
Location | X | X | |
visible | |||
Baseprice | Network | Network | Medium |
+Time | +Time | +Time | |
+City | +City | ||
+Location | |||
50
Customized Public
Video Solutions
Location / Time Targeting | Target Audience Optimization | |
With audience based Public Video, | |
campaigns can be individually | |
adjusted to customer media goals | Content Marketing |
Event (Weather) Targeting |
51
Event Targeting
- Automated, rule-based campaign set up
- The first standardized event targeting solution is weather-/ pollen flight targeting
- The ad playout is triggerd by a predefined weather situation
- Weather types are geographically available at city level and updated every three hours
- Further customer-specific Event Targetings are possible
52
Content Marketing
Ströer Media Brands are credible and convey brand trust and quality.
Contextual consumer approach to leverage the clients brand with a positive image transfer of the Ströer media brands.
Content Marketing Ads:
- Companion Ad, Split Screen Ad
- Sponsoring (on/off presenter)
- Advertorial (digitally renewable)
53
OS Data Solutions
The German Data Alliance
Beispiel desired (da Punkt
Content Marketing am
Beispiel Frauen gezeigt wird)?
- New targeting segments - e.g. purchasing intent data, performance products, residential targeting, lookalike modeling etc.
- Pre-qualifiedreach for Retail Media - Lookalike modelling of product intents on entire cookie pool for new customer approach
- Maximizing quality and reach for our customers by consolidation of know-how from OTTO BI and Ströer BI
- More than 2,000 new segments
54
Cross-Media Targeting Solutions based on German Data Pool
Sociodemographic | Product intent | |
age | gender | HHNI | education | | Product | brand | assortment etc. | |
activity | children etc. |
Psychographics
Personas | Sinus Milieus
Geographic
countries | states | cities |
postcode areas | double select
Seasonality
Christmas | Easter | New Years Day
Interest
Automobile | movies | finance | fashion |
insurance | travel | sport etc.
ConsumerRetail
Characteristics Behaviour
Interest & | Customized |
Affinity | Audiences |
Individual retargeting
Retrieving tagged users, e.g. shop or website visit
Shopping behavior
supermarket | discounter | wholefood shop |
online | specialized trade etc.
Prospecting
Modeling brand-affine users with the help of statistical twins
Site Retargeting
Find marked users again
Hobbies
Sport | games | photography | etc.
Technical
Browser | device | OS |
mobile device | language etc.
55
Ströers Data Product Logic
Audience Based | Location Based | Context Based |
Addressing target groups in public | Addressing target groups at the | Addressing target groups in a |
space and online | location or after visiting a location | contextual context |
56
Audience based
Addressing Target Groups in Public Space and Online
- Segmented geographical areas and online users in different target groups
- Data sources:
- Online data of Ströer DMP
- Data from cooperation with Otto Group Media and others
- Household data of Deutsche Post
- Database:
- Bid requests, logins, household data, movement data and online shop visits
- Application in OoH target group optimization, online targeting
57
LOHAS
Interest in Health
- According to the micro dialog database*, LOHAS have a high affinity to the product range in online retail:
- Pharmacy products
- Sun protection
- Hygienic means
- Homeopathic remedies
*Source: Deutsche Post Direkt | 58 |
LOHAS: Heatmaps
Strongest expression = | 59 | |
Location based
Addressing target groups at the location or after visiting a location
- Approx. 1.6 million location data with addresses, coordinates, information on type and retail chains
- Data sources:
- HERE
- Nielsen TradeDimensions
- OpenStreetMap
- Ströer DMP
- Database:
- Navigation data
- Trade data
- Application in touchpoint, drive- to-store and retargeting campaigns
60
Campaign Extension: Mechanics
A virtual geofence is placed around all covered OoH surfaces.
Mobile devices which are inside the geofence area during the OoH campaign are marked. This is mainly done through partner apps (weather, navigation, dating, news, etc.) that have permission from users to use their location data for advertising purposes.
If the mobile devices are used afterwards (even outside the geofence, e.g. at home or at work), mobile advertising can be played to reinforce the message of the OoH advertising.
61
Summary: Sustainable and reliable Business Development
The Core of the OoH+ Strategy
1. | 2. | 3. | 4. |
Ongoing digitization | Developing | Leveraging | Increasing |
of infrastructure | local sales forces | programmatic & tech | client relevance |
More than 500 new premium | +221 incremental people | Massively accelerating | Focus of maximizing |
screens to be installed | (to in total 1,042+) | programmatic DOoH | share of wallet |
in 2019 | by the end of 2019 | revenues ytd | on top 30 clients ytd |
381 in 1st 9 months | +176 in 1st 9 months | 24% programmatic share | Total Ad Market: -2.7% |
Ströer: +7.3% | |||
62
INDEX
01 | 02 | 03 | 04 | 05 | ||||
Financial Update / | Digitization of | Sales National / | Data / | Outlook | ||||
Statista Update | Infrastructure | Regional | Programmatic | |||||
63
Ströer Group's Key Performance Indicators - Guidance 2019*
Given the strong order intake for the 4th quarter, we expect organic revenue growth at the upper end of the 3% to 7% guidance range, that we previously communicated, for the full year.
*incl. IFRS changes | 64 |
Financial Calendar 2020
Q4 2019
November 13th
Publication of Q3 Quarterly Statement
November 25th/26th
Analysts' Conference
Frankfurt/London
Q1 2020
March 3rd
Publication of Preliminary
figures 2019
Guidance 2020
March 30th
Annual Financial Report
and Proposal of Dividend
Q2 2020 | Q3 2020 | Q4 2020 |
November 12th | ||
Publication of | ||
Q3 Quarterly Statement | ||
August 13th | ||
May 12th | Publication of Half-Yearly | |
Financial Report |
Publication of
Q1 Quarterly Statement
June 30th
Annual General Meeting
65
Disclaimer
This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.
Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.
These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.
The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.
67
Appendix
68
Contact Center Industry experiences secular Growth
On a global and a German scale
Industry growth globally | Industry growth Germany | |
(in b EUR) | (in m EUR) | |
90
80
70
60
50
40
30
20
10
0
4500 | ||
4% CAGR | 4000 | 8% CAGR |
3500
3000
2500
2000
1500
1000
500
0 | ||||||||||||
2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
Source: PricewaterhouseCoopers - "Der deutsche Contact-Center und CRM-Service-Markt" 2018 | 69 |
Multiple Drivers cause this secular Trend
Strong growth | Transformation | Shift from in- to | New products with |
in service-centric | from retail to | outsourcing of | integrated service |
business models/ | digital driven | customer | components and |
culture | omni-channel | experience | increasing |
models | centers | complexity |
Source: Ströer analysis | 70 |
In this Context Ströer Dialog is uniquely positioned in Germany
01 | 02 | 03 | 04 | 05 |
Product offering | Sales synergies | Recruiting | Technology | Local |
Only player with multi- | Strong business | |||
channel capacity: | Unique recruiting | |||
development synergies | Tech resources and | Heritage and local | ||
contact center, direct | capabilities through | |||
through Ströer sales | tech driven spirit | foundation in Germany | ||
sales, OoH, digital | Ströer media network | |||
organization | ||||
marketing | ||||
71
This Position drives our Growth along three Dimensions in 2020
New technology
Deeper vertical integration through BPO projects and holistic sales offerings
New client segments
72
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Stroeer SE & Co. KGaA published this content on 26 November 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 November 2019 10:37:05 UTC