Stove Kraft Limited saw an interesting opportunity to make an aggressive entry into branded modular kitchen segment with its factory made Ready to Assemble kitchen. The addressable market for branded modular kitchen industry in India is currently estimated to be around INR 12,000 Cr. and expected to grow at a CAGR of 20%.

However, the penetration is predominately limited to large cities and a large portion of the segment is still unorganized/unbranded comprising of local carpenters /contractors /builders, small retail operators and architects. Its RTA kitchen will be a standard offering catering to majority of the kitchen shapes, with dedicated modules of wall cabinets, floor cabinets and tall units along with multiple colour options, both in contemporary & classic. The inventory of standard cabinets will be manufactured in mass production lines at an in-house facility in Bengaluru which has been acquired from Metsmith, along with the entire team of operations and designers.

This will allow the customers to benefit from assured quality, quick delivery and affordable price derived from economies of scale. The Company envisages further investment in expanding the capacity and automating the lines in the near future. In addition to this, Stove Kraft will also create a seamless IT based CRM system which will offer customers a delightful experience right from design to installation from the comforts of their home.

A Pigeon RTA kitchen with plywood kitchen cabinets, granite top, kitchen sink, chimney, cooktop & accessories shall be available to the customer from April 2022 at an all delivered starting price of INR 69,990/-.