Star Plus Legend Holdings Ltd is a China-based investment holding company. The Company is mainly engaged in new retail business and intellectual property (IP) creation and operation business. The Company primarily conducts its businesses through two segments. The New Retail segment is mainly engaged in the sales of Motu coffee, as well as the new retail business of health care and other products. The IP Creation and Operation segment is mainly engaged in IP creation, media content creation, event planning and celebrity IP management. The Company primarily operates in the domestic market.
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