Stagwell announced the opening of a new global office in Brazil to accelerate the company's growth in Latin America and drive collaboration across its local agencies and affiliate partners. Vinicius Reis will lead the office as President, Stagwell Brazil, alongside CCO & Partner CPB Brazil Andre Kassu and CCO & Partner CPB Brazil Marcos Medeiros. They will work to drive growth and bolster capabilities to serve regional and global clients seeking to reach consumers in the Latin American market.

Reis will also continue to lead operations at Stagwell agency CP+B Brazil where he, Marcos, and Andre, have built the agency into a regional force for blue-chip clip engagements with Stella Artois, AB InBev, McCain, Amazon, Activision, Blizzard, Bauducco, PicPay, 99 (DiDi), Diageo, and others. Prior to CP+B Brazil, Reis served as CEO of Havas Digital and held international executive roles at DDB Miami and Lowe Worldwide.