MDC Partners announced that it has bolstered its corporate team with the hire of two senior-level executives, each bringing new and complementary skills to its growing Strategic Resources Group. Claudia Caplan has been hired as SVP, Business Development, and Zihla Salinas as SVP, Business Strategy and Development. Both will report to Bob Kantor, MDC Partners Chief Marketing and Business Development Officer.

The two leaders will leverage their extensive industry experience to develop partnerships with existing and prospective clients, build on network collaboration, and create new opportunities to support MDC partner agencies' continued growth. Caplan brings to the new role both client-side marketing and award-winning creative experience, a unique complement to her expertise in business development. Most recently, Caplan served as Chief Marketing Officer of the RP3 Agency, and prior to that, held CMO roles at David & Goliath, and Mendelsohn Zien Advertising.

Salinas brings a unique range of expertise in all areas of digitally-driven marketing and data analytics to her new role of SVP, Business Strategy and Development, drawing on hands-on experience in CRM, digital, social, loyalty, SEO/SEM, mobile and cross-channel analytics. Salinas joins MDC Partners after four years at RAPP, where she most recently served as Chief Marketing Officer, leading business development, corporate branding and client strategy on multi-channel CRM and digital initiatives.