NEW YORK, Jan. 22 /PRNewswire-FirstCall/ - Varick Media Management ("VMM"), the MDC Partners audience and media management platform, has hired advertising industry veteran, John Whitmore, as Director of Advertising Investment for the New York office. John Whitmore brings more than 10 years of client service and new business experience within advertising, online media and technology from companies such as ValueClick Media, Tribal Fusion, and (x+1).

"We are excited to have John join our team here at Varick Media Management, his wealth of industry experience and contacts will help us grow not only our new business efforts but strengthen relationships with our existing clients," says Darren Herman, Founder and President of Varick Media Management.

VMM was established in August 2008 under the premise that marketers and their agencies can now start separating out media placements from audiences. By following this new model, client media investment has a much higher measurable ROI and communications become much more tailored to individual audiences.

Early clients of VMM are witnessing 2-3x standard display media performance as a baseline, and with layered data, up to 45x performance against traditional display contextual media buys. VMM's bid and yield managers have access to over 8 billion impressions per day of branded, unbranded, and comScore 250 media. Overlaying dozens of different audience segments on top of this inventory, as well, as rigorous optimization strategies has enabled VMM to deliver its early success

"We were excited that The Media Kitchen gave us an early testing opportunity for Varick Media Management, and after the first 90 days, they were the best plan performer in terms of across the board efficiency and our aggressive acquisition goals," says Ron Proleika, VP of Marketing for Windstream Communications. "We look forward to continuing the relationship with Varick Media Management in 2009 and hope to achieve our marketing goals with their help."

VMM has delivered campaigns for clients including but not limited to Windstream Communications, Panasonic, NetJets, Bank of NY Mellon, and CIT Group.

About MDC Partners

MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. "MDC Partners is the Place Where Great Talent Lives". MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A". Visit www.mdc-partners.com for more information.

SOURCE MDC Partners Inc.