FORT LAUDERDALE, FL - (NewMediaWire) - May 23, 2024 - Splash Beverage Group, Inc. (NYSE American: SBEV) (Splash or the Company), a portfolio company of leading beverage brands, today announced that ExtraMile convenience store chain will be featuring Copa di Vino single serve premium wines and Pulpoloco Sangria in more than 650 stores throughout the western U.S. including: CA, WA, OR, AZ, NV, AK. The launch will feature (6) varietals of Copa di Vino Premium Wine and (2) varietals of Pulpoloco Sangria. Stores will be set beginning mid June.

Bill Meisner, Splash Beverage Groups President and CMO, commented, This additional retail win with ExtraMile will bring the Copa di Vino brand to tens of thousands more shoppers during this busy travel summer season. Copa di Vino has expanded its availability through new chain retail activations this spring at a rapid pace, which is a credit to the brand and the distribution network we have worked so hard to build and align with.

Robert Nistico, Splash Beverage Groups Chairman and CEO, commented, Retail chain activation is a growth pillar in 2024, and we welcome and are thankful for the opportunity with this multi-state chain retailer, ExtraMile Convenience. We are excited for the opportunity and support of our brands at The Splash Beverage Group. This chain support adds to our availability and footprint as we continue to push across the country. ExtraMile is extremely valuable to us and we appreciate their support.

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About Splash Beverage Group, Inc.

Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and performance hydration and recovery drinks. Splashs strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.

For more information visit:

www.SplashBeverageGroup.com

www.copadivino.com

www.drinksalttequila.com

www.pulpo-loco.com

Forward-Looking Statement

This press release includes forward-looking statements within the meaning of U.S. federal securities laws. Words such as expect, estimate, project, budget, forecast, anticipate, intend, plan, may, will, could, should, believes, predicts, potential, continue and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Companys Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Companys other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

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