Sonic Foundry, Inc. announced that Elizabeth Collins and Michael Norregaard will each assume the role of senior vice president in the sales organization. These appointments will support the company's efforts to drive revenue, market share and customer satisfaction. Collins and Norregaard will continue to report directly to Rob Lipps, EVP of sales. Elizabeth Collins has been named senior vice president for North American sales where she will continue to lead the expansion of the company's market share in higher education, drive efforts to grow existing accounts with new Mediasite products and offerings, and lead her team in acquiring new accounts.