SONAE : “Save a note” is the motto for the new Worten campaign

|Press Release

Lisbon, 15th of February 2012

Campaign 100/500 from February the 15th to February 21

"SAVE A NOTE" IS THE MOTTO FOR THE NEW WORTEN CAMPAIGN

Worten, once again, takes the Portuguese people by surprise in announcing its new campaign
100/500. Under the motto "Save a note", Worten
provides its customers with 100€ in ticket discount for each 500€ spent shopping. This campaign occurs between the 15th and the 21st of
February and promises to make a difference regarding the remaining players
operating in the market.
This is the first year that Worten launches this amazing campaign, innovating its promotional plan and strengthening, once again, its position as a market leader that offers the best value to its customers.
This new campaign works in a very simple way: for each 500€ spent shopping (invoice total), Worten gives 100€ in ticket discount, to be discounted during future visits to the store. This offer will always take place in multiples of 500€ (this is, 1000€ purchases means 200€ ticket discount and 1500€ purchases mean 300€ ticket discount).
TV, press, radio, outdoor, online, flyers and in-store communication are the means chosen to communicate this new highly promotional campaign.

Technical data for the TV commercial

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Agency: FUEL

Creative directors: Pedro Bexiga and Marcelo Lourenço

Creative: Andreia Ribeiro and Ricardo Marques

Account director: Duarte Simões

Account: Duarte Simões, Vânia Araújo and Adriana Seixas

TV Producers: Pedro Silva and Rita Santos

Producer: SYNC

Sound Post-production: Índigo

Video Post-production: Sync

Follow us at:

www.facebook.com/wortenpt

https://twitter.com/#!/WortenPT

For further information, please contact

M Public Relations Mauro Sousa/ Sónia Correia dos Santos [e-mail]/[e-mail]

21 154 61 22

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