SK Telecom : SK Broadband & Netflix Establish Strategic Partnership to Enhance Customers’ Entertainment Experience

SK Telecom (NYSE:SKM), SK Broadband and Netflix, one of the world's leading entertainment services, today announced a strategic partnership to provide better entertainment experiences to their customers.

By teaming up with Netflix, SK Telecom and SK Broadband aim to help customers enjoy Netflix shows and films on mobile devices and IPTV (B tv) with easier access and payment options. SK Telecom and SK Broadband will offer various price plans and products, including bundled packages.

In addition to launching Netflix bundled packages that combine SK Telecom's plans and SK Broadband's IPTV offerings, they will introduce additional Netflix bundle packages for SK Telecom's subscription service, T Universe. The two companies also plan to introduce services combined with Netflix's ad-supported price plan to allow more customers to enjoy Netflix.

New products for SK Telecom and SK Broadband customers will be gradually released from the first half of 2024 and more detailed information will be unveiled over time.

In addition to the partnership, SK Telecom and SK Broadband will explore opportunities with Netflix to leverage AI technologies developed by SK Telecom and SK Broadband, such as Conversational UX and Personalized Recommendation Technologies, to create better entertainment experiences for customers.

Through the strategic partnership with Netflix, SK Telecom and SK Broadband have expanded the scope of delivering products to their customers, not only by providing top-tier communication services but also streaming services of the highest caliber. Going forward, SK Telecom will continue its journey to transform into an AI Company by collaborating with other global companies through strategic partnerships.

This announcement is another example of Netflix's ongoing investment in putting its members first around the world and in Korea, a country that defines the cultural zeitgeist and is widely acknowledged for fostering a world-class creative ecosystem. Through the partnership, Netflix will be able to establish deeper connections with more SK Telecom and SK Broadband consumers -- enabling Netflix to deliver a great variety of must-watch shows and films tailored to a variety of tastes such as D.P. 2, Mask Girl, Kill Boksoon, and Physical: 100.

Moving forward, SK Broadband and Netflix will end all disputes with the signing of today's partnership, and collaborate as partners for the future. This mutual decision stems from both parties' shared foundational principle that prioritizes customers.

Netflix's Tony Zameczkowski, Vice President of APAC Partnerships said, "The partnership with SK Telecom, a leader in Korea's telecommunication and innovative technology industries, holds special significance as it enables Netflix to enhance entertainment experiences for a broader Korean audience. Netflix is committed to creating and delivering the best stories to members in Korea and audiences worldwide, and we have high expectations for the journey ahead as partners serving our customers with SK Telecom and SK Broadband."

SK Telecom's Choi Hwan-seok, Vice President and Head of Corporate Strategy Office stated, "This strategic partnership with Netflix originates from the philosophy of SK Telecom and SK Broadband, where customer value is prioritized, and comes as part of our efforts to provide customers with an enhanced media service environment." Additionally, he said, "We will continue to evolve into an AI company and work together with various players at home and abroad."