Singer India Ltd. announced the appointment of Shalini Gupta Vachher who joins as head of marketing and communications. The appointments demonstrate Singer India's commitment to strengthening its people strategy to support the company's growth plans. Singer India plans to bring in new products, which will appeal to the new age consumer and is focusing on strengthening its market share with other new launches in the Sewing Machine category.

Shalini, who joins as head of marketing and communications, comes with more than two decades of experience in the communications industry, counselling and executing impactful campaigns. In her new role, Shalini will work closely with all stakeholders to redesign Singer India's marketing and communication efforts to create a meaningful impact by focusing on digital marketing and strengthening the company's communication across all platforms. She will be responsible for developing and executing innovative marketing campaigns that resonate with the new age customers and drive business growth.