Silverbullet announce that it has entered into a Joint Venture Agreement with Making Science Group, S.A. which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. Making Science is an international digital acceleration company with presence in 13 global markets: Spain, Portugal, Mexico, Colombia, France, Italy, Germany, the UK, Ireland, Sweden, Denmark, Georgia, and the US. In 2021, the Company achieved revenue of over €100 million in its core digital business with a growth of 76% over 2020. Making Science has 777 global clients and supports its clients in digital advertising, data analytics, e-commerce, and cloud-based solutions, whilst also acting as a Google Marketing Platform Reselling Partner.
The Agreement will expand the services and products of both companies, from first party data strategy design and deployment, technical implementations and integration across AdTech and MarTech platforms, data and analytics, and post-cookie solutions. It will lead to an attractive Google offering, including expert knowledge and the opportunity of being a Google Marketing Platform Reselling Partner. In addition, it will offer advanced 4D contextual video solutions across YouTube, as well as leverage established partnerships with Salesforce Marketing Cloud and leading CDPs such as Treasure Data, a Softbank-owned platform.
Silverbullet's 4D platform seeks to enable brands to reach their customers in the right place, time and moment, while keeping their brand safe and suitable. 4D's advanced computer vision video solution enables the identification of objects, logos and potentially unsuitable content within video media, allowing for sophisticated targeting across all addressable channels.