MetaRouter announced its recent partnership with Silverbullet. Silverbullet has been uniquely designed to support global enterprise organizations in the delivery of transformative marketing customer experiences across multiple touch-points. Businesses across the globe are recognizing that putting the customer at the center of their thinking delivers better engagement, higher retention, and greater customer lifetime value - all resulting in smarter business outcomes and ultimately, better ROI.

In recent years, marketers have become familiar with the phrase "death of the cookie," and that is directly correlated with an increase in data privacy regulations and a strong need to build bespoke strategies centered around first-party data through the application of smart technology. This partnership will provide a unique offering for organizations amid significant digital transformation initiatives. MetaRouter offers high levels of data security and governance through private cloud or platform as a service deployment, providing a first-party data collection tool to unlock powerful marketing, analytical, and ad-tech capabilities.

This allows enterprises to eliminate the need for third-party browser tags or cookies, resulting in faster website speed, improved SEO, and higher conversion rates for brands. Together, MetaRouter and Silverbullet will deliver an industry-first data strategy that operates in a cookie-less world, with privacy and compliance management at the forefront. joint offering will allow clients to unlock site optimization, anonymous addressability, enriched customer profiles, and real-time personalization.