SHAFTESBURY PLC PRESS RELEASE
St Martin's Courtyard is proud to welcome and announce that Lorna Jane will be opening their first European store in London.
First in fitness and fashion, Lorna Jane is Australia's leading activewear and sportswear brand inspiring women to stay fit and healthy through active living. A lifestyle that transcends the walls of the gym.
Combining industry-‐leading technology, expert craftsmanship and hi-‐tech performance fabrics, the bespoke collections that will be available for the first time in the UK this year, give each wearer a distinct sense of energy, vitality and a positive approach to life. With 70-‐100 styles released each month, Lorna Jane provides fast fashion synonymous with high-‐street fashion brands in London.
With 190 stores spanning Australia and the US, the first UK Lorna Jane will open in February 2016 following a unique store fit. The interior will compromise of ultra modern and tailor-‐made furniture to compliment the clean lines and open surroundings of the store and will use the latest in Apple payment technology. On the ground floor, a bespoke active lounge will be available for shoppers who wish to reserve a place on a free fitness course including Ballet, Yoga and Pilates, and a series of health talks, all bookable through mounted I-‐pads throughout the store.
Lorna Jane Founder and Chief Creative Officer, Lorna Jane Clarkson said she is excited to further the business's global expansion by opening its first UK store in 2016.
"We are thrilled to be opening our first Lorna Jane store in London after huge demand for our Brand Philosophy and activewear from UK customers,"
"The Covent Garden Active Living Room will bring my Active Living philosophy to life with Move, Nourish and Believe experiences available in one inspiring location." she said.
Lorna Jane joins a number of like minded brands that promote wellbeing including boutique Yoga and Pilates studio Yotopia, running footwear experts Runners Need, luxury day spa relax in addition to cycle specialists, Cycle Surgery. Restaurants in St Martin's Courtyard offer healthy alternatives for the active lifestyle including gluten free breakfasts and super green smoothies from Bill's and vegetarian delights including avocado burgers and wild mushroom risotto with winter greens at Jamie's Italian.
With over 25 independent stores, bars and restaurants, St Martin's Courtyard is the perfect shopping, dining and lifestyle destination set in a beautiful central open air courtyard.
For further information and image requests please contact:
SISTER: Sophia Amos / Sophia.amos@sisterlondon.com / 0207 287 9601 www.StMartinsCourtyard.co.uk / @SMCCoventGarden
Notes to editors
The Lorna Jane story began 26 years ago when founder and Chief Creative Officer, Lorna Jane Clarkson, single-‐handedly revolutionised women's fitness clothing and began building the Active Living category. There are now more than 190 stores worldwide, with the brand inspiring a global online movement with millions of followers.
Shaftesbury plc issued this content on 2016-01-12 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-20 20:23:09 UTC
Original Document: http://www.shaftesbury.co.uk/press-releases/136/Lorna%20Jane%20Opening%20Press%20Release%20-%20Consumer.pdf
