ServiceNow announced that enterprise software veteran John Ball will lead its Customer Workflow business unit, whose products enable organizations to create seamless customer experiences and drive fierce customer loyalty. Ball has more than 25 years of experience developing enterprise software products in growing markets, with extensive expertise in customer self-service applications and artificial intelligence. Most recently, he served as the executive vice president and general manager of Salesforce’s Einstein AI platform and applications products. As senior vice president and general manager of ServiceNow’s fastest growing business unit, Ball will oversee the strategic direction of its Customer Workflow business and the development of its customer and field service management solutions. He will report to Chirantan “CJ” Desai, chief product officer of ServiceNow. Ball holds M.S. degrees in electrical engineering from Georgia Tech and École Supérieure d'Électricité (Supelec), as well as a B.S. in electrical engineering from Rose-Hulman Institute of Technology.