(Translation)

January 4, 2013

Dear Sirs,

Name of Company: SEGA SAMMY HOLDINGS INC. Name of Representative: Hajime Satomi,

Chairman, President and

Representative Director (CEO)

(Code No. 6460, Tokyo Stock Exchange 1st Section) Further Inquiry: Seiji Shintani,

Executive Officer

General Manager of Group Executive Office and Group Communications Office (TEL: 03-6215-9955)

Notice Regarding Development of Complex in Busan Metropolitan City, South Korea

Notice is hereby given that SEGA SAMMY Group (the "Group") won the public bid for the development plan of "Centum City," a cutting-edge complex city equipped with functions such as information, communication, video, entertainment and international business, held by the Busan Metropolitan City, South Korea as described below.
Description
1. Purpose
The Group aims to enter into the resort complex and casino business based on its wide-ranging knowledge and abundant experience in entertainment. The purpose of this project is to accumulate further know-how on the development and operation of resort complexes, following making Phoenix Resort K.K., the operator of "Phoenix Seagaia Resort" facilities in Japan, a subsidiary and the joint development of a resort complex with the Paradise Group at International Business Center owned by the Incheon International Airport Corporation.
2. Overview of Complex Development Plan at Centum City, Busan Metropolitan City, South Korea

Name of developer

Sega Sammy Busan (tentative)

Site (planned)

1502 U-dong, Haeundae-gu, Busan Metropolitan City, South Korea

Business description

Development of a complex comprised of hotel, entertainment facilities, commercial facilities, etc.

Site area

9,911.20 m2

Total floor space

148,879.34

© Publicnow - 2013
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Sega Sammy Holdings Inc is a Japan-based company engaged in the gaming machine business, entertainment content business and resort business. The Company operates through three business segments. The Gaming Machine segment is engaged in the development, manufacture and sale of pachislo machines and pachinko machines. The Entertainment Content segment is engaged in the development and sale of packaged games and amusement equipment centering on digital games, the development and operation of amusement facilities, the planning, production, sale of animation movies, as well as the development, manufacture and sale of toys. The Resort segment is engaged in the development and operation of hotels and golf courses in integrated resort business and other facilities business.
Calendar
More about the company
Trading Rating
Investor Rating
ESG Refinitiv
B+
More Ratings
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
9
Last Close Price
2,484 JPY
Average target price
2,976 JPY
Spread / Average Target
+19.83%
Consensus
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