Sealed Air Corporation Reinvents Iconic Bubble Wrap Brand Packaging Material Using Recycled Content
January 21, 2020 at 03:20 pm
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Sealed Air Corporation, the original inventor of BUBBLE WRAP, has launched a new version of BUBBLE WRAP brand packaging material that is made with at least 90% recycled content. Known worldwide for its superior product protection, Sealed Air has manufactured BUBBLE WRAP brand packaging for more than 60 years. The company’s proprietary technology revolutionized the small parcel shipping industry and allows for the safe delivery of billions of items worldwide each year. The recycled content used to make the newest version of BUBBLE WRAP brand packaging is sourced from post-industrial materials that would otherwise end up in landfills. Aligned with its sustainability pledge, Sealed Air’s future product developments will also incorporate post-consumer recycled content. The Same, But Different: Recycled-content BUBBLE WRAP brand packaging material offers the same level of protection and air retention as the original invention yet enables a circular plastics economy, reduces carbon footprint by 30%, and serves as a resource-efficient packaging solution. Currently, consumers can purchase the material from Amazon. Industrial orders can be placed with Sealed Air by authorized distributors in select U.S. regions. Both versions of BUBBLE WRAP brand packaging, recycled-content and original, have been approved by the Sustainable Packaging Coalition to carry the How2Recycle label for recycling at store drop-off locations alongside other flexible plastics such as shopping bags, bread bags, and dry-cleaning bags. More than 18,000 retail locations across the U.S. and Canada provide bins for customers. From these bins, materials are recovered and reused in other products including composite lumber, pallets, containers and packaging material. Committed to Sustainability: BUBBLE WRAP brand packaging made from recycled content is part of Sealed Air’s larger commitment to sustainability. Last year, the company announced a sustainability and plastics pledge to design and advance packaging solutions to be 100% recyclable by 2025. Sealed Air will accomplish this by using 50% average recycled content across all packaging solutions, of which 60% is post-consumer recycled content.
Sealed Air Corporation is a provider of packaging solutions integrating performance materials, automation, equipment and services. The Company designs, manufactures and delivers packaging solutions that preserve food, protect good and automate packaging processes. The Company operates through two segments: Food, and Protective. The portfolio of packaging solutions includes CRYOVAC brand for food packaging, LIQUIBOX for fluids and liquids systems, SEE brand for protective packaging, AUTOBAG brand for automated systems, BUBBLE WRAP brand for packaging. The Company delivers its packaging solutions to an array of end markets including fresh proteins, foods, fluids, medical and healthcare, e-commerce, logistics and omnichannel fulfilment operations, and industrials. Food solutions are sold to food processors in fresh red meat, smoked and processed meats, poultry, seafood, plant-based protein, fluids and liquids and cheese markets worldwide.
SEALED AIR CORPORATION 
