School Specialty, Inc. Names Stacey Rubin as Senior Vice President of Marketing
September 25, 2018 at 01:30 pm
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School Specialty, Inc. announced the appointment of Stacey Rubin as its senior vice president of Marketing. She will report to Joseph M. Yorio, School Specialty’s president and chief executive officer and be based at the Company’s Lombard, Illinois office. Ms. Rubin will be responsible for School Specialty’s omni-channel marketing, overseeing development of the brand strategy to advance its 21stCentury Safe School value proposition, which is centered on fostering best-practice school environments that improve learning outcomes and enhance school district performance, as well as supporting the Company’s sales efforts. In addition, Ms. Rubin will drive the Company’s data analytics, digital experience strategy, along with its loyalty and e-commerce platforms across B2B and B2C audiences. In this capacity, she will work with sales, merchandising, operations and technology leaders to accelerate growth through initiatives that drive stronger connections with customers to discover, engage with and purchase through School Specialty’s omni-channels. Prior to School Specialty, Ms. Rubin was a senior vice president at Epsilon Agency|Catapult. Before that she served as vice president of Marketing for Tribune Media’s Publishing and Interactive divisions. Previously, she was a senior vice president at Havas Chicago, driving new business, and served as senior vice president and management director at FCB Chicago, also handling new business as well as running the Circuit City, Mead Johnson Nutritionals, and divisions of the Mattel and Kraft accounts.
SSI Liquidating, Inc., formerly School Specialty, Inc. (SSI), is a distributor of supplies, furniture, technology products, supplemental learning products (instructional solutions) and curriculum solutions, primarily to the education marketplace. It designs, develops and provides educators with its own products and services. Its segments include Distribution and curriculum. Distribution segment offers products that include basic classroom supplies and office products, supplemental learning materials, physical education equipment and classroom technology. Curriculum segment is a PreK-12 curriculum-based publisher of products in the categories of science and reading and literacy. Through its SSI Guardian subsidiary, the Company provides curriculum, training and safety and security products for school, healthcare and corporate workplace. Its SOAR life products are a customized offering for hospitals, long-term care, therapeutic facilities, home care, surgery centers and clinics.
SCHOOL SPECIALTY, LLC 
