Sasbadi Holdings Berhad announced appointment of MR LAW EN RUEY as Executive Director. Age is 38. Date of change is 30 October 2023.

Mr. Law En Ruey started his career in 2008 as a Management Trainee with AmBank (M) Berhad and was promoted to Credit Analyst Manager in the Business Credit Risk Evaluation Unit in 2009. He left the company in 2010 to join Sasbadi Sdn Bhd as a Senior Manager where he was responsible to assist the Managing Director in the management of projects, operations and information technology ("IT") of the Group. In 2011, he was promoted to General Manager of the Group.

He helped restructure operations and enhance the Group's IT infrastructure, enabling the Group's first foray into the development of digital products. He was also the Project Manager for the World Robot Olympiad 2012 where he was responsible for the planning, communication, and overall operation of the event. In 2013, he was promoted to Chief Operating Officer ("COO") of the Group and was responsible for overseeing the smooth operation and business development of the Group.

In 2014, he played an important role in the Group's initial public offering exercise and contributed to the successful listing of the Group on the Main Board of Bursa Malaysia Securities Berhad. He retred from the position as COO on 11 February 2015. In 2015, he joined Ipsos Business Consulting (now known as Ipsos Strategy3), the strategic consulting arm of the multinational Ipsos Group S.A. as a Consulting Manager.

He led national consulting projects for the Malaysian government in areas of strategic interest such as population, talent acquisition, and human resource management and commercial consulting projects in banking, manufacturing, oil & gas, theme park, FMCG, and construction industries. In 2018, he founded Eigis Consulting, a business and IT consulting firm, which is well-known in the Malaysian steel industry and its clients include Southern Steel Berhad, Malaysian Iron and Steel Industry Federation, Malaysia Steel Association, Malaysia Steel Institute, South-East Asia Iron & Steel Institute, and many others. Qualifications: Masters in Masters of Science in Management from University of Bath, England.

Degree in Bachelor of Science in Mathematics and Physics from University of Bath, England.