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Samsung is already unveiling its latest flagship smartphone on Jan. 17, shortly after the big CES trade show in Las Vegas. Previously, that usually happened in February.

This time, the Unpacked event is coming from the SAP Center in San Jose, California.

That the Galaxy S24 series will lean heavily on AI. The top model can shoot 4K at 120 frames per second video, in addition to zooming at 4K in 60 frames per second.

It is very likely that the company will not only announce the arrival of the Galaxy S24, but also begin pre-orders immediately after the event. Whether consumers will warm to a premium phone this early in the year remains to be seen.

A store in Brazil has already set up a corner for the upcoming Galaxy S24 Ultra. And U.S. Walmart has already included the Galaxy S24+ in its assortment.

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