New TVs target both home cinema and connected lifestyle needs with upgraded picture quality, sound, and smart features.
'Consumers use screens every day to work from home, exercise from home, and even shop from home. As our lifestyles continue to evolve, the TV screen is evolving with them to provide consumers access to their favorite content and real-time information whenever and wherever they want it,' said
MicroLED Pioneering the Home Entertainment Market
With 75 -,88-, 93- and 110-inch display sizes, MicroLED models are suited for a variety of homes and lifestyles. The new 88- and 150-inch MicroLED models introduce ultra-slim infinity designs, virtually removing all four sides of the bezels for a finish that blends right into any wall. And consumers can also connect multiple MicroLED panels together to create new combinations and adapt their TV for their specific space.
MicroLED displays offer best-in-class picture quality. They deliver greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source. The result is that these MicroLED displays provide an unparalleled sense of immersion for the at-home viewing experience.
8K QLED Lineup Expands With Strengthened AI Quantum Processor 8K and Design
With stunning 8K resolution, the Q950TS delivers the best LCD picture quality on the market. Equipped with the AI Quantum Processor 8K, it has built-in 8K AI upscaling and deep-learning capabilities that can automatically upscale non-8K content to pristine and true-to-life 8K resolution. With a feature called Adaptive Picture, it can also optimize the screen to both ambient conditions and individual images. And the AI Quantum Processor - the powerhouse behind the flagship display - is also helping to power
Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.
And building off of the picture quality amplification are the QLED 8K's premium sound features - Q-Symphony, Object Tracking Sound+ (OTS+), and Active Voice Amplifier. These features maximize immersive sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences. And when paired with the CTA 'Best of Innovation'-winning HQ-Q800T soundbar, the TV's speakers sync with the soundbar to serve as an additional audio channel and create a more dynamic soundscape.
Lifestyle TV 'The Sero' Expands Display Possibilities Across the Global Market
The Sero's display orientation technology connects seamlessly with users' mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. Consumers can expect to enjoy a variety of content - including social media, YouTube and other personal videos - in whatever display orientation mirrors their mobile device.
Geared toward millennial and Gen Z consumers, The Sero features a modern design that stands out in any space, and features a range of different display features for when it is not in use. A CTA 'Best of Innovation' winner at CES, The Sero combines the cutting-edge functions of
'Consumers today expect TVs that can fully integrate into their individual lifestyles and
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