Salesforce Expands Commerce Cloud with New Platform Tools for Embedding Smart, Personalized, and Connected Shopping Experiences Anywhere
January 14, 2019 at 01:00 pm
Share
Salesforce announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. The latest advancements in Commerce Cloud empower companies to embed innovative commerce experiences into every customer touchpoint " through voice, in mobile or social apps, in store, in marketplaces and even in connected products. "Salesforce Commerce Cloud enables to leverage the power of voice search and connect with anyone looking for the right outfit, wherever he is. With Salesforce, Perry Ellis launched the 'Ask Perry Ellis' Skill, a voice activated personal stylist powered by Amazon Alexa to provide fashion assistance and connect the shopper to the right outfit at the right time. The expanded Salesforce Commerce Cloud platform consists of a powerful set of APIs, platform services and developer tools that empower companies to embed intelligent commerce experiences into every touchpoint to drive growth. Now, companies will be able to: Extend Einstein AI-powered commerce and image search everywhere. New Einstein Recommendations API: This will allow merchants to quickly integrate Einstein-powered product recommendations beyond their ecommerce site. With intelligent recommendations in mobile apps, clienteling devices and across marketing and customer service channels, merchants can power personalized and consistent experiences no matter how or where shoppers interact with the brand. New Einstein Visual Search: Now shoppers will be able to "snap and search" for products using images, not text. Shoppers can search based on photos or screenshots from their mobile phone, which will return the same product or most relevant option available based on the image uploaded. Activate inventory in real time across every channel. New High-scale Inventory Availability Service: This new platform service enables companies to activate in-store and fulfillment center inventory across digital channels at massive scale--all in real time. This means companies can launch programs like browse by store or buy online, pick-up in store as well as support high-volume requests required for spike periods like flash sales and holidays. Innovate commerce experiences faster. New On-demand Developer Sandboxes: Provide added agility so development teams can deliver innovation to the business faster. Developer Sandboxes can be spun up in minutes, improving productivity and giving developers more consistency within their test and deployment process. New Commerce API Explorer: This new one-stop-shop for all Commerce APIs in a single portal and easy-to-use user interface allows developers to design and test new experiences more efficiently. New Commerce Cloud Developer TrailheadTrail: With this new free online learning resource, developers can educate themselves on the core elements of developing on the Commerce Cloud platform.
Salesforce.com, Inc. is the world leader supplier of Customer Relationship Management (CRM) software on request. Net sales by activity break down as follows:
- online subscriptions sale (92.6%): applications for computerizing the sale forces, optimizing the commercial data processing, managing the call centres, managing the relationship with the partners, etc.;
- professional services (7.4%): consulting, implementation and training services.
Net sales are distributed geographically as follows: Americas (67.8%), Europe (22.8%) and Asia/Pacific (9.4%).