Sabre Corporation is supporting Emirates airline with technology that personalises the travel experience for consumers by enabling them to easily purchase a range of customised fares. Sabre and Emirates have also signed a new long-term global distribution agreement to make the airline’s fares available to travel agents globally who use Sabre. Sabre’s technology enables travel agents to meet a growing demand and expectation from consumers for more personalised products and services. Using Sabre’s enhanced solution, travel agents can now provide travellers with Emirates’ range of branded fares, which enable passengers to choose fares based on what is most important to them – such as purchasing a budget fare, earning the most air miles or having the great degree of flexibility. Travel agents using Sabre can now offer clients more informed choices and a higher level of customer service, while also driving upsell opportunities based on enhanced visibility to specific brand offerings. Emirates joins a growing list of carriers that merchandise and sell their branded fares and ancillary products and services, to their travellers through Sabre.