Roots Corporation Appoints Karuna Scheinfeld as Chief Product Officer, Effective July 2, 2020
June 12, 2020 at 12:07 pm
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Roots announced that Karuna Scheinfeld has been appointed Chief Product Officer, effective July 2, 2020. An accomplished apparel brand executive, Ms. Scheinfeld will drive strategic global product direction and performance for Roots, across men's, women's, kid's, baby and toddler apparel and accessories, as well as leather goods and footwear. Ms. Scheinfeld brings two decades of apparel industry experience to Roots from a variety of global brands. She joins Roots from her most recent role as VP of Design at Canada Goose, where she led the design and development of the brand's full men's and women's collections across all seasons and product categories. Reporting to Chief Executive Officer, Ms. Meghan Roach, Ms. Scheinfeld is joining the Roots leadership team following the departure of the Company's former Chief Merchant as announced in December 2019.
Roots Corporation is a global lifestyle brand company. The Company designs, markets, and sells a range of selection of products in different departments, including women's men's, children's, and gender-free apparel, leather goods, footwear, and accessories. It operates through two segments: Direct-to-Consumer and Partners and Other. The Direct-to-Consumer segment comprises of sales through corporate retail stores and the Company's e-commerce Website www.roots.com. The Partners and Other segment consist primarily of the wholesale of Roots-branded products to its international operating partner. The Partners and Other segment also include the Company's sales from its Roots-branded storefront on business-to-consumer marketplace Website Tmall.com in China, the wholesale of Roots-branded products to select retail partners, and the sale of custom Roots-branded products to select business clients. It operates over 100 corporate retail stores in Canada and two stores in the United States.
ROOTS CORPORATION 
