H&M has debuted an immersive experience for
Loooptopia is geared toward both young and older customers, according to a press release.
"Obviously, we see this with the younger generation, but it's across all ages as well,"
"It just made a lot of sense for us to want to be involved in the metaverse in some way. It's very much in our interest and our DNA in the sense that we are a progressive, always learning, always curious fashion company. To be able to join a place like
The
With the H&M experience, which has several "worlds," including Rainbow and Utopia City and
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