Highlights:
* Alpine cars,
* The new Alpine entity will combine high-tech excellence and passion for racing to develop high-performance, authentic and exclusive sportscars
* Full-fledged 'new generation' entity combining unique engineering expertise from RSC and RSR, manufacturing facility in Dieppe, F1 media exposure and the Alpine brand legacy
* 100% electric, high-tech injected line-up with features derived from
* MOU with leader in lightweight, iconic sportscar Lotus to develop a next generation EV sportscar
* Full leverage of
* Profitable by 2025, including investment in motorsports
Alpine announced today its plans for long-term growth as
Current activities of Alpine cars,
The newly created Alpine entity will be a 'new generation' automotive Brand for discerning, passionate early-adopters.
Current strengths and new synergies for new challenges
Alpine is arguably the epitome of French motoring, building on remarkable victories throughout its history. It is a brand with heritage and pedigree. It is also a factory with highly skilled specialists manufacturing the A110 in Dieppe.
Alpine will also leverage the scale and capabilities of
Alpine's 100 % electric dream garage
The new organizational structure, the intensification of synergies with
a 100% electric B-Segment Hot Hatch based on the Alliance CMF-B EV platform
a 100% electric C-segment Sports Cross Over based on the Alliance CMF-EV platform
a 100% EV replacement of the A110 developed with Lotus
As part of the Alpine Business Unit development,
Alpine will be at the forefront of
The new Alpine entity takes three brands with separate assets and areas of excellence to turn them into an empowered, fully-fledged business. The craftsmanship from our plant in Dieppe, the engineering mastery from our
Continuation of racing
Alpine and Renault have a long racing history with successes in different categories, be it in Formula 1, rally or Endurance. Competition will remain at the core of Alpine's ambitious plans, with Formula 1 being central to the brand's motorsports strategy.
From 2021 the Alpine F1 team will be racing against some of the most prestigious names in the automotive industry and will enter the very exclusive club of full-fledged factory teams.
Giving a powerful and specific identity to Formula 1, but also to the entire Alpine motorsport programme, is an evidence and an opportunity. With motorsport at the heart of our process, the graphic identity is key. The livery presented today is the first evocation of the Alpine F1 team's new identity. Some of the structural graphic elements will remain on the racing livery while others will change. The 'oversized' Alpine emblem in a tricolour graphics system is the first clear-cut symbol of the brand's identity in motorsport. The blue, white and red refer to the colours of the French and British flags, which is very important to us. Numerous variations on all the motorsport assets are still to come.
A brand born from competition for competition
Alpine was founded in 1955 by
When the original A110 road car was introduced in 1962, the company began to take off. By then, Alpine and Renault were close collaborators, Alpine cars being sold and serviced by Renault dealerships. By the early Seventies Alpine was a major force in top-flight rally competition. In 1971 Alpine took the three steps on the podium of the world-famous Rallye Monte Carlo for the first time, then again in 1973. The company went on to win the World Rally Championship Manufacturers' title later that year.
At the same time Alpine's road car sales were growing. Alpine built a dedicated factory in Dieppe in 1969 - the same site that produces the all-new A110 today - and in 1971 the A310 entered production. Two years later, Alpine was acquired by
Alpine achieved its most famous motorsport triumph in 1978; overall victory at the 24 Hours of Le Mans. The factory continued to release new and innovative road cars throughout the Seventies and Eighties, including the A310 V6 and the GTA. Alpine production would eventually cease in 1995.
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