- RSM is targeting domestic sales of 110,000 vehicles and enhanced profitability.
- RSM will seek to maintain top-level customer satisfaction thanks to an ongoing proactive quality management campaign.
- RSM will seek to consolidate its status as the Renault-Nissan Alliance's Asian hub by delegating talented engineers to work overseas
Renault Samsung Motors profited from its 2012 Management
Conference on January 10 to present its business plan for
2012, as well as its mid- to long-term vision. The
conference was held in the presence of more than 400 senior
managers and executives. The company announced its
intention to 1) drive qualitative growth thanks to enhanced
profitability, 2) increase its presence in its local and
global markets by maintaining its leadership in the field
of electric vehicles and by expanding its product line-up,
3) maintain the customer satisfaction index lead it has
enjoyed for 11 consecutive years thanks to an ongoing
proactive quality management campaign and 4) reinforce its
status as the Renault-Nissan Alliance's Asian hub.
Enhance profitability for qualitative
growth
RSM plans to expand the local sourcing of parts with a
target of 80 percent of parts to be provided by domestic
suppliers by 2013. It will also seek to achieve further
cost savings and, consequently, higher profitability in a
bid to sustain growth despite the global economic crisis
and the market downturn expected in 2012. The company will
step up its bid to improve profitability thanks to the cost
cutting and inventory reduction processes implemented when
its current CEO Francois PROVOST joined the company. The
objective will be to target qualitative rather than
quantitative growth.
A bigger presence in local and global markets by
maintaining leadership in the field of electric vehicles
(EV) and by expanding its product line-up
RSM plans to raise the competitiveness of its line-up with
the launch of the electric SM3 and by diversifying its
product line-up. The target is to sell 110,000 vehicles in
the local market this year. At the same time, it will seek
to improve profitability and consolidate its lead in the EV
market thanks to a product line-up tailored to achieve
qualitative growth and by expanding its export
business.
RSM is expected to achieve significant qualitative growth
in 2012, which will help transform the company into a
competitive player thanks to its leadership in the EV
industry, as well as to its expertise in advanced
technologies in both local and global markets between 2014
and 2016.
Maintain the customer satisfaction index lead it has
enjoyed for 11 consecutive years thanks to an ongoing
proactive quality management campaign
RSM will pursue its efforts to raise the quality of its
products in a bid to maintain the customer satisfaction
index lead it has enjoyed for the past 11 years. The
company will continue to view quality as a top priority,
which will in turn strengthen the competitiveness of its
products.
Delegate talented engineers to work with
Renault-Nissan Alliance networks overseas
RSM plans to dispatch highly skilled engineers to work in a
variety of countries where the Renault-Nissan Alliance
operates in order to reinforce its status as the Alliance's
Asian hub.
"Renault Samsung Motors' biggest asset is its
employees", said Francois PROVOST, CEO of RSM. "I
believe that our continuing efforts to increase local
content and raise profitability will help us through the
current difficulties. RSM will focus on qualitative growth
in a bid to make another leap forward in 2012. I firmly
believe that we can achieve substantial growth this year by
improving our profitability."
For further information:
- Corporate Communications Manager: Young-Hwan CHEON
- PR Manager: Hwa-Joo HAN
- PR Staff: So-Yeon LEE (+82-2 -3707-5376, 5368, 5383)
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