L'Atelier Renault is joining forces with "L'Avenue du Cinéma" to host an exhibition entitled "Renault aime le cinéma", between January 27 and February 27, 2012. The exhibition highlights key moments in the love story between the world-renowned Avenue des Champs-Elysées and the silver screen, as well as reflecting Renault's commitment to the cinema.

Renault loves the cinema

Renault has been present on the Champs-Elysées for more than 100 years. It was the first automotive brand to open premises on this avenue, said to be the most beautiful in the world.  Renault loves the cinema in all its forms and has long supported this activity at a host of festivals all over the world: Cannes, Deauville, l'Alpe d'Huez, Marrakech, London, San Sebastian, Valladolid… The list goes on!

Renault also loans many vehicles for films and TV:  "God Created Woman" with Brigitte Bardot, "A View to a Kill" (James Bond), "The Visitors", "Rush Hour 3" with Jackie Chan, "An Affair of State", with André Dussollier… Here again, the list goes on!

In this context, Renault lent 145 vehicles in 2011.

So it was only natural for Renault to take part in the first edition of "L' Avenue du Cinéma", organized by the Champs-Elysées Committee. As part of this event, L'Atelier Renault is hosting an exhibition entitled "Renault aime le cinema" (Renault loves the cinema) in its lounge area.

An exhibition with two themes

"Renault aime le cinéma" is an exhibition with two main themes bringing together Renault, the Champs-Elysées and the cinema:

-    "The cinema and the Champs-Elysées"

This aspect of the exhibition showcases the Champs-Elysées, a timeless meeting place for the cinema, film stars and the public, with:

1/ film extracts and previews to be watched from the comfort of cinema seats,

2/ posters and photos of films made on the Champs-Elysées, to be admired again, or for the first time.

-    "Renault and the cinema"

L'Atelier Renault will be using a wide range of media to illustrate - in pictures -  the brand's commitment to the cinema and its active product placement policy:

1/ a collection of photos of international stars carried to the foot of the red carpet by the official fleet of Renault vehicles at the many festivals supported by the brand, including Cannes, Deauville and France's César film awards,

2/ an exclusive feature, preview photos from the film "Comme des Frères" by Hugo Gélin (Zazi Films/Stone Angels - release on October 3, 2012) featuring the Renault Caravelle, to illustrate the products loaned by the brand for French and international productions.

L'Atelier Renault - 53, avenue des Champs-Élysées - 75008 Paris (France)
Switchboard: +33 811 88 28 11 - Fax: +33 1 76 89 10 14
www.atelier.renault.com  - www.facebook.com/latelierrenault

L'Atelier Renault is open every day from 10:30 am to 11:30 pm (1:30 am on Fridays and Saturdays). Special events on Renault and Renault news are featured all year round. Visitors can walk around the suspended walkways and mezzanine overlooking the events area, visit the car sales area or purchase merchandising from the Renault boutique. Relax and have a bite to eat at any time of day on the Champs Elysées at our restaurant-bar, L'Atelier Renault Café.
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