Reckitt Benckiser Group could reach its GBp 7354.9 resistance.

From a fundamental viewpoint, the company is strong. The Thomson Reuters consensus revised regularly upward EPS estimates of the company for the current year. The great business predictability emphasize the quality of this investment in the mid-term.

Technically, the security shows a bullish configuration on all time scales. Prices are supported by increasing moving averages. In weekly data, 20-week moving average helps the stock to keep its uptrend. A rebound could be initiate above the GBP 6735 support.

Therefore, taking into account the strong fundamentals and technical patterns, it seems opportune to take a long position at the current price in order to benefit from a possible reversal. The first target price is the GBp 6974 resistance. A breakout of this level will be a new bullish signal for higher target price at GBP 7354. A stop loss will be placed under the GBp 6600 threshold, threshold that would invalidate this trading strategy.